Here's your first look at the H&M x Erdem collaboration

We want EVERYTHING

h&m erdem

We want EVERYTHING

It's been a little while since H&M announced its latest collaboration (one month and 28 days, not that we're counting), and the Swedish high-street store has finally given us a first glimpse of the collecion.

we're obvs talking about one of the Duchess of Cambridge’s favourite designers, London-based Erdem (Pippa Middleton, Nicole Kidman, Michelle Obama and Alexa Chung are also fans).

Erdem is known for his romantic designs and floral prints, and the collection ticks all those boxes and then some. Just take a little look for yourself.

h&m erdem

h&m erdem

h&m erdem

h&m erdem

h&m erdem

And if you missed it, check out the preview video (which is directed by Baz Luhrmann, no expenses spared) below.

Redeem said, ‘I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time.’

‘From the moment we started talking with Erdem about the collaboration, I was captured by his vision. For ERDEM x H&M he has created an enchanting world full of beauty, delicacy and rich details. These are special pieces you will want to wear forever,’ says H&M’s Creative Advisor Ann-Sofie Johansson.

ERDEM x H&M launches on 2nd November 2017, so be prepared to sharpen your elbows, because this one may go even faster than the previous collaborations, which sold out in hours in case you were wondering.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.