FIRST LOOK: Kristen Stewart for Balenciaga

Balenciaga has unveiled its first image for the highly-anticipated fragrance campaign starring Kristen Stewart

Balenciaga has unveiled the first image from its highly-anticipated campaign for new fragrance Florabotanica, starring Kristen Stewart.

The Twilight actress looks stunning as she strikes a pose in a structured floral-print dress from Nicolas Ghesquière’s spring/summer 2008 collection for the label.

KRISTEN STEWART IS THE NEW FACE OF BALENCIAGA PERFUME

The photograph, shot by Steven Meisel, sees Kristen giving a sultry stare into the camera, while her tousled tresses and bold make-up complete the high-fashion look.

Kristen has revealed that she deliberately didn’t try to be sexy for the campaign, she told WWD: ‘I think that’s kind of perfect for this particular ad. Usually, a fragrance ad would definitely be (sexy).’

‘When I first stood there, I was like, “OK, do you want me to show the curves of the dress? Do you want me to stand like this? Like that?” And they were like, “Just be comfortable.”‘

Florabotanica is the third fragrance Balenciaga has created, following on from Balenciaga Paris and L’Essence.

What do you think of Kristen Stewart’s Balenciaga ad? Let us know in the comment box below.

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