Uber-cool CK One will launch a cosmetics line for Autumn/Winter 2012
Following in the footsteps of Tom Ford, uber-cool CK One has this month announced it is expanding to include a cosmetics line.
Channeling CK’s authentic, nonchalent brand DNA, the 130-part range will be about looking less plastered and more polished – think Bluemarine or Isabel Marant. And, true to form, the cosmetics themselves will be minimalist, slightly edgy and gender neutral.
‘This latest extension embodies the energy and free spirit of CK One,’ says Calvin Klein President Tom Murry.
The make-up debut will offer ‘fresh and unique beauty products that are ideal for today’s youthful, independent consumer.’
Championing this individual spirit are campaign stars Lara Stone, Eliza Cummings and Abbey Lee Kershaw.
Watch this space for further news when the line launches in A/W’12.