Chloe launches l’eau de Chloe iPhone app

Chloe launches l'eau de Chloe iPhone app and lookbook photo competition

Ever dreamt of fronting a global ad campaign? Here’s your chance to go viral with Chloe.

Launching next week, the l’eau de Chloe iPhone app is the next generation of fragrant media.

iPhone users can get their 15 minutes of fame by uploading a photo of themselves through the app in the style of the new l’eau de Chloe campaign.

The iPhone ‘lookbook’ will be featured on Chloe’s tumblr, before a shortlist is posted on Facebook in July for fans to vote on.

This is social media at its most fragrant. What’s next – smelly telly?

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