Buy Of The Day: Aveda Color Conserve Strengthening Treatment

Protect and make your locks shine with this hero hair product.

Longer days and warmer nights are one of our favourite signs that summer’s finally on its way (about time too).

Although we’re sure you can’t wait to start showing off your knowledge of SS15’s top fashion trends by stepping out in beautifully boho peasant blouses, 70s-inspired denim midi skirts and effortlessly elegant floral maxi dresses, it’s really important not to forget about your hair.

We’re all too aware that nothing spoils a perfectly pulled together outfit quite like dry, dull and damaged locks. When it comes to choosing a hero product that will protect and nourish our layers throughout the sunny months, there’s only one real contender for us right now.

Aveda’s Color Conserve Strengthening Treatment is made up of a clever formula whereby sunflower and macadamia nut oils have been combined to seal the cuticle and illuminate colour. And as well as creating an oh-so-glamorous reflective shine that’s guaranteed to turn heads, Aveda’s MorikueTM protein complex strengthens hair from the inside out and protects from combing breakages by up to 57%.

Available in a handy 100ml sized bottle, the Color Conserve Strengthening Treatment is also infused with naturally-derived sunscreens to help protect colour-treated hair from UVA/UVB fading.

What’s not to love about tresses that are gorgeous glossy and healthy?

So before you head for a lazy weekend at the coast, pitch up a tent at your favourite festival or jet off for a relaxing beach break with the girls, remember to always make space for this hair product in your bag.

You won’t regret it.

Aveda Color Conserve Strengthening Treatment, £22

Whether you fear the frizz or dream of smooth, straight locks, find out how YOU can get your dream hair with Aveda and Marie Claire.

Check out Aveda.co.uk for even more info.

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