Bond’s new girl is the latest Avon star

Gemma Arterton to front first ever Bond perfume

New Bond girl Gemma Arterton will be the ambassador of the movie franchise’s first ever fragrance, being produced in conjunction with Avon.

Bond Girl 007 will be launched globally this October, and is the first time that the Bond brand has teamed up with a beauty company to create a signature fragrance.

Arterton, who plays Agent Fields in the new Bond instalment Quantum of Solace, will star in a print and advertising campaign for the perfume, with the first stunning image seen here.

The actress commented on her new role, ‘I’m thrilled to be working with two such iconic and established brands. The Bond Girl 007 fragrance embodies everything a Bond Girl represents – intelligence, sexiness and confidence.’

Taking inspiration from the legacy of Bond’s sophisticated line-up of women, the fragrance is described as a ‘sexy cocktail of velvety florals, cool freshness and warm woods.’

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