Alexa Chung signed as new face of Lacoste

Alexa Chung's got a new job - and this one doesn't require any talking

Alexa Chung has been signed as the new face of Lacoste fragrances.

The TV presenter’s unique flair for fashion apparently caught the eye of Lacoste big-wigs when they started hunting for their very first celebrity face, and Alexa herself appears chuffed to bits with her new gig.

‘I’m very flattered that Lacoste invited me to model for its new female fragrance. I’ve always liked Lacoste’s casual chic image,’ she says, ‘so I’m excited to be representing the brand in this new campaign.’

Having modelled before making her TV debut with T4 some years back, Alexa’s new job won’t be too much of a stretch, with Lacoste hoping she brings a whole new generation of fans to their stores.

‘We’re delighted to be working with Alexa as an ambassador for Lacoste as she perfectly encapsulates the brand’s youthful, modern image: stylish and vivacious with a free-spirited aura, she exudes an effortless dynamism that makes her the perfect fit with Lacoste,’ Tim Sayler, associate marketing director for Lacoste Fragrances told reporters.


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