Alberta Ferretti launches first ever fragrance, with a little help for Claudia Schiffer
The iconic supermodel will front the scent’s advertising campaign, and commented on her new role, ‘It’s an honour to be chosen as the face of the Alberta Ferretti fragrance. Alberta and I have worked together for many years and it’s wonderful to be able to collaborate on this exciting project together.
‘Alberta’s designs always embody femininity and elegance which are reflected in this fragrance’ she added.
Schiffer has been spotted on numerous occasions in Ferretti’s ethereal designs, including at last year’s Venice Film Festival, where she accompanied the designer to the Burn After Reading premiere.
As for the scent, and Ferretti looked to the women who wear her fashion for inspiration, who are ‘modern, has style and sophistication, and most importantly, identity.’
Ferretti described, ‘Claudia is a beauty icon and a woman whose sensuality comes from her unique and inimitable personality. Possessing awareness and strength, she expresses the qualities that every woman desires. Claudia represents the woman for whom my fashion and fragrance is designed.’