Peta launches new campaign

The animal rights group has launched its latest campaign featuring Real Hustle actress

Animal rights group Peta has launched a new campaign, featuring Real Hustle actress Jessica-Jane Clement.

The animal-loving glamour girl has stripped naked to rally against the practice in a series of posters, which call for a ban on animal testing.

The actress aims to urge the European Commission to stick to the 2013 deadline for banning the sale of animal-tested cosmetics in EU countries.

She says: ‘With such a high demand for cosmetics, it’s important to ensure that demand for beauty products doesn’t mean animals dying.

‘Testing on animals isn’t necessary – many companies don’t test at all. That means no company should profit from it, and I think doing this campaign will show people how important this ban is.’

The European Commission is expected to announce its decision on the ban later this summer.

Want to know more? Here are five memorable Peta campaigns…

1) Their most iconic campaign, ‘I’d rather go naked than wear fur’ has starred an amazing range A-listers including Christy Turlington and Eva Mendes.

2) In 2009 Peta wrote to the Pet Shop Boys asking them to change their name to the Rescue Shelter Boys to raise animal awareness. The band declined.

3) Your Mommy Kills animals, Peta’s 2003 graphic comic book, was deemed controversial for targeting children.

4) In May this year activists in body paint protested against the Hermes leather exhibition in central London.

5) Pamela Anderson is a major advocate of Peta. In 2010 a naked photo of her with words including ‘breast’ and ‘rump’ painted on her body was banned in Canada for being sexist. Peta UK had a version with Jodie Marsh.

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