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Poppy King launches No7 range

By Olivia Cox - Monday 19 March 2012

Poppy King - lip - make-up - No7

Lipstick legend Poppy King has been painting pouts for over 20 years, and now the Aussie export has teamed up with our very own Boots No7 for the seventies-inspired Rain Drops range.

King's Rain Drops - five bold lip crayons from fuchsia ‘Singing’ to coral ‘Playing’ - is a playful take on SS12’s hottest lip trend, and is King's homage to her lip-spiration - Florence Welch, Alexa Chung and Taylor Swift.

'This season it’s all about moisture,' explained King, taking inspiration from the likes of Georgio Armani, Givenchy and YSL. 'So look for a moisture rich format with a rich pigment.'

King’s golden rules for a pucker pout?

1. Exfoliate dead skin with a spare toothbrush
2. Liner is a tool, not a rule
3. Apply lipstick in layers – coat, blot, coat

King’s range is all about freedom, experimentation and optimism - the self-styled lipstick queen is empowering women to be bold through the power of the pout.

Pucker up!

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