NearFar - hot new brand alert!

By Lucy Halfhead  on Monday 8 March 2010

• Print
• Share
• Comment

Launching in American cult store Anthropologie this week, NearFar is a unique ethical brand set to take the thinking girl's wardrobe to another level.

Set up by Goldsmiths graduate and future fashion-star Stephanie Hogg, NearFar combines beautiful design with traditional Sierra Leonean prints to create a stunning collection of wearable yet highly original pieces.

Already a hit with the fash-pack, now's your chance to get your hands on an outfit as the pieces hit the rails today. We heart the super cute playsuits, high-waisted shorts (£58) and elegant shift dresses (£98), all with an ethical twist.

Not just a pretty face, NearFar works with organisations that train young Sierra Leonoeans in the art of tailoring. After 10 years of civil war the country was left with many uneducated and unemployed young people. Many of the tailors have lived as street children, been victims of commercial sex trade or been subjected to domestic abuse.

Stephanie's commitment to this cause is demonstrated by the fact that 10% of all sales is reinvested into the training of young tailors.



The collection is available at Anthropologie, Area 142, Wickle, Scarlett, Landmark and www.nearfar.co.uk.

Photography: Gabby Laurent and Carmel Reeves

Model: Rosie Hemming-Lowe

CLICK HERE FOR MORE FASHION NEWS

Monday 8 March 2010

Have your say ...

Add your own comment

Great clothes, great cause! Every success to you and all the people behind this project. If I was a woman I would wear them :o)
Comment by Paul Nedoszytko on March 09 12:39

Great fabrics! I wear my dress in summer with sandals and winter with boots!
Comment by Jenni Sandford on March 09 13:37

Look really wearable .. love the colours ... go Stephanie!
Comment by Louise Long on March 09 21:03

A fashion label with integrity - ground-breaking. Clothes look good too!
Comment by Christie Peacock on March 10 08:48

Beautiful beautiful, I love the blue skirt with the birds, seriously cool. GO STEF!! x
Comment by Zoe Franklin on March 10 17:41

What a brilliant idea. Ethical clothing that isn't just for hippies. I want them all!
Comment by Candice Gifford on March 11 22:50

I was recently shopping on the Kings Road and saw Ms Hogg's high-waisted shorts at Anthropologie. The mix between African prints and European cuts works really well! It is always rewarding to see young graduates coming from a non-fashion background coming with up with creative ideas such as these. Combined with an ethical awareness second to none Ms Hogg has outshone many current start-up designers.
Comment by Sarah Mewes on April 19 20:19

i love the photos. amazing photos.
Comment by Murrels on May 04 23:06

Read all 8 comments

↓   ↓

Name

↓   ↓

E-Mail

↓   ↓

Your comments

↓   ↓

Please enter the characters in the image:

IPC Media Limited owner of marieclaire.co.uk will collect your personal information solely to process your request.

Post

• Next Article

  

  Lindsay Lohan 'not involved' in new Ungaro... Read more...

• Last Article

  

  Who wore it best? Rachel Bilson vs Princess Eugenie Read more...