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Wolf & Badger concept shop opens

By Jess Wood on Friday 5 February 2010

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Wolf & Badger - Fashion News - Marie Claire

You read it here first - West London's hottest new boutique Wolf & Badger is now open. Owned by bag designer Zoe Knight and her husband Samir, the shop showcases new design talent- with an unusual twist.

Each of the 75 designers sold in the shop rents their very own space from as little as £35 a week - ranging from chic white wooden display cabinets to larger 'wardrobe' areas.

They get 90% of the profits from sales of their pieces, given young design talent a leg up in the tricky (and expensive) first stages of launching a fashion brand.

Knight was overwhelmed with applications and put the designers through an X-Factor style selectioon process before choosing the successful labels.

At the launch party last night, we were confronted by a dazzling array of designer loveliness. From Sci-Fi inspired bags by St Martin's grad Carianne Moore to studded leather pieces by more established brand Felder Felder, we didn't know where to look first (and after a few pink gin martinis, we admit, it was even harder)

Like a fashionable art gallery, visiting the store is truly a treat for sore eyes - but if you can't make it down to Ledbury Road, you can snap pieces up online too.

Friday 5 February 2010