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Jenni Falconer strips for Ultimo

By Lucy Hutchings on Tuesday 2 June 2009

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Jenni Falconer for Ultimo - Celebrity News - Marie Claire

Jenni Falconer has stripped off to reveal her enviable marathon-toned figure, as the new face, and body, of Ultimo lingerie.

Just a month after Peaches Geldof was unveiled as the new Miss Ultimo girl, the lingerie giant has persuaded yet another celebrity to strip, with Ms Falconer fronting its Adore Moi collection.

She follows in the footsteps of former Adore Moi models Kimberly Stewart and Nell McAndrew, and joins Ultimo's bulging list of star ambassadors, which currently includes Spice Girl Mel B and Melinda Messenger.

The GMTV presenter reveals her lean physique in the ads, and explained she was confident to bare-all after spending the year training for the London Marathon.

On being approached by Ultimo boss Michelle Mone, she described, 'Michelle had spoken to me about doing it before but, because I'd been training for the marathon, I felt a little bit more confident. It's quite a big deal getting your kit off.

Jenni Falconer for Ultimo - Celebrity News - Marie Claire

'I've talked about doing something like this for years but I've never quite had the nerve. Every woman has body issues, and I was too self-conscious to go through with it,' she added.

The Adore Moi collection is available now at Debenhams.

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