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Diesel's xXx 30th birthday parties

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Marie Claire Celebrity Fashion News:Paris Hilton

Diesel celebrated its 30th birthday in style this weekend, hosting seventeen parties in cities around the world, all on Saturday night.

The xXx parties attracted a host of the brand's celebrity fans, and featured performances, DJ sets and collaborations from some of the world's hottest musicians.

CLICK HERE TO SEE ALL THE DIESEL PARTY PICS

In London, the celebration took place at superclub Matter in Greenwich's O2 arena, where performances included Mark Ronson, Supergrass, The Cocknbullkid and The View.

Jaime Winstone, Alfie Allen, Kelly Osbourne and Kate Nash were amongst celebrity attendees, although it was the arrival of Paris Hilton that really got the paparazzi excited. The socialite arrived arm-in-arm with a blonde friend, thought to be a contestant from her reality TV show, New BFF, which she is currently filming in the capital.

The night's festivities kicked off in Tokyo, before sweeping the world across Beijing, Dubai, Athens, Amsterdam, Milan, Zurich, Munich, Paris, Stockholm, Copenhagen, Barcelona, Oslo, Helsinki, London and Sao Paulo. The evening ended in New York, where the night took on a Rock and Roll circus theme.

In the Big Apple, guests such as Lindsay Lohan, Emma Roberts, Taylor Momsen and Peaches Geldof partied the night away on the Brooklyn waterfront, entertained by N.E.R.D, M.I.A and Hot Chip.