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Thursday 4 December

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Summer's must-have shoe

Marie Claire News: Fitflop

This summer's must-have shoe isn't a slinky stiletto or the latest Marc Jacobs sandal design. No, in fact, it's the FitFlop. And not just any FitFlop - a fashionable gladiator-style version, which retails for a cool £90. Oh, yes, and it isn't even on sale yet.

FitFlops first exploded onto the scene last summer, with the select group of women who managed to get their hands on a pair raving about them. This year, however, the hysteria has reached epic proportions, with over 1.2 million having been sold in the past 12 months.

So, why all the fuss. Well, it isn't just that they tone your legs and your bum, but that they're so incredibly comfortable. Seriously, ask anyone with a pair and they'll tell you they never take them off.

Which might all explain why the new Aurelia style, which goes on sale via net-a-porter.com next month, already has a waiting list that runs into the thousands.

Combining the comfort, toning and sheer must-have-ness of the regular FitFlop with a cool gladiator design, women all over the country are lining up to bag a pair.


Click here to order your gladiator FitFlops

Click here to buy regular FitFlops

Thursday 12 June 2008


Have your say ...

Add your own comment

I got mine last year, but like other folks find they rub and cause blisters. However I did feel on the days I wore them my muscles felt a bit achey (in a good post workout way). I just couldn't wear them day after day as my feet had to recover, which kind of defeats the purpose. Much cheaper than MBTs though!
Comment by Catherine on July 04 09:41

The verdict is still out. I haven't decided whether they work or not, but who knows. You be the judge.
Comment by J on June 12 13:10

Flipflops are comfy but really rub my big toe! I can't wear them for too long!
Comment by samantha on June 12 11:08

that is MINGING!!!!!
Comment by Madame Deux Chats on June 12 09:56

I agree Fitflops are comfy but they cut my feet to shreds.
Comment by Claire on June 12 09:16

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Kate Bosworth, Marie Claire January issue