Armani's new celebrity face

By Lucy Hutchings on Thursday 15 May 2008

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Josh Hartnett

Josh Hartnett will star as the face of Emporio Armani Diamonds for Men, the male version of the fragrance fronted by Beyoncé Knowles.

The Black Hawk Down actor will be seen in the campaign from this summer, with a worldwide launch scheduled for August.

Commenting on his choice of model, Armani explained, 'The Emporio Armani generation is inspired by film and music. I felt that for the men's Diamonds fragrance it would therefore be appropriate to involve one of today's most inspiring young actors.'

Knowles starred in a decadent television campaign for the fragrance, singing Diamonds are a Girl's Best Friend. It is unconfirmed as yet whether Hartnett's adverts will appear in both print and TV.

SEE ALL THE CATWALK PHOTOS FROM GIORGIO ARMANI'S AUTUMN/WINTER 2008 COLLECTION HERE