why choose so called high profile people anyway, when did you last see any of the high street faces wearing the brands they front at the awards/dinners/races etc because i cannot recall them doing so.they should choose someone off the street who wears the clothes on a regular basis for the right reasons, style at an affordable price. give the people someone they can relate to, Dove got it right in their campaign using real everyday women.
get women in who displays the clothes in all sizes and still look good, the type of people who shop regular on the high street, instead of someone who does not.there are lots of overlooked people out there who would be ideal, who would love the job and and would no doubt appreciate the fee much more. then again this is just my opinion so who am i to say what goes on... i just buy the clothes,2 reasons, because i like them and they are reasonably priced.i have never made purchases because i have seen someone else wearing them.


Comment by alison hockey on April 28 20:05

about time asda dropped her ,why do stores feel they have to get high profile people to front their advertising,lets face it she only got into the limelight because she has a footballer boyfriend. i bet she wouldnt be seen dead in george clothes anyway. stores should use joe public for their adverts as only joe public buy their brands.

margie
Comment by margie on April 28 16:26

Fair enough. I don't even see why Coleen should have had this high profile campaign in the first place, just because her fella is a famous footballer!! There are plenty of people out there who work really hard and never get the be "the face" of anything.
If Asda want to use an older model thats a good thing; we are an aging population after all and many older women feel they are represented in campaigns. However I am 30-something and resent being compared to Jo Lumley & Helen Mirren, lovely as they are! They are my mum's generation not mine!
Comment by Jen on April 28 14:33

i think they way too old to model cooleen was just right for asda
Comment by m drohan on April 28 11:46

Can't any of you spell out there!!!
Helen's surname is Mirren. It's not difficult. It is in the original text.

Anyway, I think that Helen and Joanna are far too old and past it. They are just trying to copy M&S who have successfully relaunched Twiggy's modeling career. Lucy
Comment by Lucy on April 26 11:58

I think it has been quite sometime since Joanna Lumley and Helen Mirren fitted into the 'thirty-something' age bracket. They are both fabulously glamorous, but they wouldn't encourage me to buy from George. I think George should have a re-think if this is true. xxx
Comment by Jenni - aged 34 on April 25 09:23

how shocking coleen is beautiful has a natural gorgeous figure and stands for true beauty. shame on george at asda, shame.
Comment by jenny cawall on April 24 16:49

Here here Asda it's about time that other leading stores took the same line.

The George range at Asda is fabolous and great value for money.

And it caters for all age groups and sizes.

I think cooleen has been a great ambassodor.
But i think Asda are right and it's time for a change of direction.
Beauty is in the eye of the beholder, and you dont have to be twenty something to be beautiful.
And far from being off putting.


Comment by chris price on April 24 12:33

ava gardner, would knocks spots off of them all . what a beauty , dont you agree!!!
Comment by john cahill on April 22 23:08

I for one would love to see Helen Mirram on the ads! Beauty is present in any age!! My goodness, we all need to open our minds aliitle.
Comment by jeniiferanne on April 22 14:58

Oh my god , who would want to see the likes of helen mirram or joanna as the face of adsa! Talk about putting people off! I think that colleen has done a fabulous job of making adsa more-'out there', and Im sorry to see her leaving , having being such a good role model!
Comment by Vix xx on April 22 13:27