The Hair Salon: Aveda Institute

by The Hair Salon: Aveda Institute<br>Words by editorial assistant Heather Campbell

Marie Claire Reviews: Aveda Institute

Aveda's flagship salon is a buzzing frenzy of activity and banter in the middle of Covent Garden and is packed full of friendly, ultra-cool stylists. The laid back atmosphere is infectious and the technicians get what I am after within seconds – no chance of getting a crop, when you just want a trim here.

Being a slave to peroxide means that my poor tresses are in a bit of a sorry state but I am assured that all of the hair colour used is at least 97% naturally derived and the focus is very much on achieving a natural looking result, using plant oils to ensure your locks stay in tip-top condition.

The end result is an expert cut and a very natural colour that shines with health – a difficult feat for a blonde! I loved the easygoing nature of the staff and the fact that everyone seemed to be enjoying themselves. The helpful suggestions and expert styling were spot on and they really listened and adhered to the colour and cut that I was after. Top marks.

Details: The Aveda Institute is at 174 High Holborn, Covent Garden, London, WC1V 7AA (020 7759 7355). Prices start from £55 for permanent colour, £95 for a half head of highlights and from £51 for a cut and blow-dry.

Aveda hair colour is available at various salons across the UK. Click here for further information.


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