The new app which shows you how alcohol will affect your looks

Drinking Mirror app shows how boozing changes your looks over 10 years

A new smartphone app will show women how alcohol affects the way they look in a bid to get them to think about how much they are drinking.

The Drinking Mirror app begins by capturing an image of how the user looks today, before showing them how cutting back or drinking more can affect the face over a 10-year period.

This comes as part of efforts by the Scottish government to target women aged 31-44 in a campaign about attitudes to alcohol.

Official figures from Scottish Health Survey show one in three women in this age group regularly drink more than the recommended weekly guideline of 14 units a week, and one in every 30 deaths among women is related to alcohol.

Health Secretary Alex Neil told BBC Radio Scotland’s Good Morning Scotland programme: ‘Over the past 20 years or so there has been a doubling in the number of deaths of women aged 31 to 44 as a result of over-consumption of alcohol and there’s been a trebling of the incidence of cirrhosis and liver disease as well.’

The app can be downloaded free for Android here.

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