New one-a-day impotence pill

Claims that new pill 'is better than Viagra'

Impotent men are now able to take a pill each day, which removes the need for the forward planning traditionally associated with impotence drugs.

Cialis, also known as tadalafil, has been launched in Britain to help men suffering from impotence.

The effects of the pill last much longer than Viagra – up to 36 hours compared to four hours.

It works by boosting blood flow.

Viagra also takes around 30 minutes to work, meaning spontaneous sex is out of the question. Because Cialis is taken daily it removes this problem.

Up to 2.3 million men are believed to suffer from erectile problems, which can be caused by a variety of factors.

Only 15% of impotence patients with a certified medical condition will receive the drug on the NHS. Patients with diabetes, multiple sclerosis, Parkinson’s, prostate cancer and polio, might be eligible.

Privately the drug will cost £54.99 for 28 tablets.

It is believed that most of the men using the new daily prescription will be aged 30 to 60 and relatively sexually active.

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