Psychologists have found that wine drinkers believe their drink is of better quality if they drink it in a room bathed in blue or red light
For anyone who loves to relax with a glass of wine, German researchers have just found a way to make the experience even more enjoyable.
If you drink it in a room which features either blue or red ambient lighting, your brain is apparently tricked into thinking the wine is of a higher quality, and more expensive.
The researchers gave their subjects a bottle of Reisling, and asked them to drink it in rooms with different lighting. It was perceived to be one and a half times sweeter in a room with red light, than in a room with green or white light.
And its fruitiness was more highly rated in red light. Drinkers in a red or blue lit room also said they would pay more for the drink.
But connoisseurs are warned to be wary of unscrupulous bar owners who try to pass off cheap plonk in trendy lit bars.
Dr Daniel Oberfeld-Twistel, of Mainz University, said, ‘We already know that the colour of a drink can influence the way we taste it. We wanted to see whether background lighting made a difference as well.’ He believes it is all to do with how colours influence mood.