Beer to be sold in smaller measures

Two-third pint mugs brought in after pressure from trade

Instead of a pint or a half, we will soon be asking for a ‘twother’ of beer at the bar.

Twother‘ is the name given to a new two-third of a pint measure approved by the government after pressure from the licensed trade.

Pubs and bars asked to be allowed to sell the smaller mug of beer and cider, especially for stronger brands, according to the Times. The twother won’t replace the pint or the half-pint glass, but will offer a third option for drinkers, and more flexibility for retailers.

“There is no question of replacing the British pint, but introducing the option of a new imperial measure is good news for consumers, providing them with more choice,” said Lord Drayson,
the Science and Innovation Minister, announcing the change.

The new rules also apply to bread, and allow bakers to sell loaves in any size. It is hoped this will give artisan bakers more scope. Previously they had to produce 400g or 800g loaves.

Smaller drink measures have also been introduced for ports and sherries. But cocktails can continue to be served as big as they come.

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