Zara has overtaken Topshop as the most searched for shop

Seriously, Google it.

It’s no secret that we adore Zara.

Not only has the high street store gone and made supermarket shopping that bit cooler, but they’ve also recently solved a major online shopping problem – talk about the gift that keeps on giving.

We therefore aren’t too surprised to learn to that Google searches for Zara increased by a whopping 20 percent in 2016 compared to the previous year, according to Media Visions Interactive’s Fashion Demand Report.

In total, searches to Zara in 2016 reached an impressive 2,691,929 compared to 451,930 in 2015. Although somewhat surprisingly, Zara still isn’t the most popular online store.

Zara’s success saw a downfall for other popular retailer Topshop, which saw a significant dip in searches of 8 percent compared to the previous year.

In fact, Arcadia suffered on the whole with its other brands including Miss Selfridge and Dorothy Perkins also bringing in disappointing results.

PrettyLittleThing.com displayed the most impressive year on year growth in searches, with a staggering 84 percent increase in 2016.

On that note, we think it’s time for a bit of online shopping.

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