You know you've made it when even your PJs are monogrammed.
We blame Sarah-Jessica Parker, Cara Delevingne, Rosie Huntington-Whiteley and Olivia Palermo. Because ever since they wore THAT monogrammed Burberry cape (circa 2014, you know the one) the fashion world has gone slightly mad for personalisation.
It’s official, having your name or initials on an item of clothing has never been so cool (it’s really come full circle since those primary school days, hasn’t it?).
It comes in many forms too. For a subtle approach, it’s always good to start with jewellery, whether that’s a delicate initial necklace by Accessorize or a bracelet with your name engraved on it by Monica Vinader. Check out Stella & Dot’s new personalised range too, we love the signet ring for that bourgeois touch.
Personalised bags are a bit of a hero item that’s well worth adding to your wardrobe. Go with a classic The Cambridge Satchel Company bag embossed with your initials, but for a bolder look, we just love L.K. Bennett’s fun Boyarde sticker and Saffiano bag combo.
It’s not just about bags either, even small leather accessories are getting the custom treatment, and we can’t think of a better way to suffer through passport control than with Aspinal of London’s gold initial case.
Then, once you’ve dipped your toes into the trend and are ready to go next level with it, then look no further than Rae Feather’s cool slides. They also personalise clutch bags and totes, so do check them out.
We’re also obsessed with Desmond & Dempsey pyjamas, because they’re something very decadent about having your initials printed on your PJs, and naturally, no selfie experience would be complete without a personalised phone case.
Scroll down to shop our edit of the best personalised fashion gifts. For yourself. Because YOLO.


Desmond & Dempsey Howie Signature set, £95 plus £30 for 2 characters
You know you’re cool when even your pyjamas are monogrammed.

Chupi Initials Collection, from £84.31
Available in gold, rose gold and silver, and with an assortment of semi-precious stones, there is no prettier way to spell it out!

L.K. Bennett Boyarde collection, from £19
We’re a little bit obsessed with L.K Bennett’s sticker collection, best paired with the brand’s Saffiano shoulder bag, as seen on many fashion bloggers’ Insta feeds.


Kate Spade Make It Mine collection
Kate Spade’s new Make It Mine pieces allow completely customise two classic handbag styles – the breezy byrdie crossbody and ladylike candace satchel.
Pick from a selection of interchangeable, stylish coverings – a ‘flap’ for the byrdie or a ‘wrap’ for the candace – in a range of fun and playful colors and prints that can be swapped out according to your mood. The possibilities are endless!

Madewell denim jacket, £114.30
Personalise your denim with your name, initials, or whatever word you fancy.


Aspinal Classic Travel Wallet in Smooth Blossom & Blush Suede, £130
Always travel in style with this monogrammed wallet, big enough to fit in your passport, plane tickets and more.

Lily Gabriella x Banneya ring, from £2,095
Lily Gabriella has collaborated with Banneya for her latest line, which is entirely customisable. Pick from yellow, rose black or white gold, then choose your gem – you can pick how many spikes you want the gems on too.

HB London phone case, £34
Mix two trends in one with this personalised marble effect phone case.

Astley Clarke Zodiac pendant, £60
Wear your zodiac sign with pride thanks to this pretty pendant.

Liberty London Patch It, from £20
Pop these quirky stickers on anything from your bag to your diary.


Accessorize initial cord necklace, £4
Mix and match these cute cord necklaces for your next holiday.


Cambridge Satchel Company cloud bag, £155 and embossing £7 per letter
Back to school has never looked so cool.

Rails Custom Knox Jacket, £225
Add your name to this denim jacket and you’re sorted for spring.

Hogan by You collection
Hogan by You is a new made to order project that allows you to personalise your shoes to your tastes and engrave your monogrammed initials (seriously, there are 64 combinations available).