The new Primark collection that you’ll want to shop ASAP

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EVERYTHING hitting stores this week

I know I’ve banged on before about how great the new Primark SS18 collection is, but that’s because it really, really is.

Here’s a sneak preview of what’s launching in stores over the next few weeks, and trust me when I saw you’ll be able to tick ALL the SS18 trend boxes without so much as a dent in your wallet, which is the best kind of shopping really.

Bold stripes

Deck chair stripes are back in for SS18, but with a chic twist. Think red and white dresses, and oversized blue shirts, which will go very nicely indeed with the denim flares Primark is serving up for Spring.

primark ss18

Athleisure buys

If you missed out on the athleisure trend the first time round, then I have good news for you, in the form of bold red and white sweatshirts, utilitarian trainers and white ankle boots.

Statement accessories

Don’t ditch the statement earrings just yet as they’re still a major trend for SS18. I’m loving the tassel earrings that will elevate a basic white shirt now, and a floaty summer dress later.

Primark’s bag game is strong too, with bright red Céline dupe bags and chic navy backpacks that mix practicality and style.

Floral prints

Some might say florals for spring aren’t very groundbreaking (let’s be honest, it’s everyone’s favourite quote from Devil Wears Prada), but you know what? If it ain’t broke, don’t fix it. That said, the high street store has hit refresh on the trend with some lace inserts and interesting colour-ways so it would be a shame not to embrace them.

primark ss18

Now we know it’s annoying that you can’t shop Primark online (though there’s a good reason for it), but you can nonetheless have a little browse of the new collection below, if only to mentally prepare your shopping list.

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