Madewell: the hero denim brand has finally landed in the UK

Their London debut is everything you never knew you needed

American hero brand Madewell is opening on the high street March 20th, exclusively at the brand new John Lewis at Westfield White City. All we can say is: FINALLY.

Madewell clothes bring you effortless 70s vibes with a modern twist and a line of leather bags and shoes that you can custom monogram. From bandanas to jewellery, hats and outerwear – they hand you everything you need for the perfect distinctive outfit and they do it all well. Easy linen shirts, striped breton tops, and leather jackets are all on offer, and of course, jeans first.

They come in every wash and cut you could possibly imagine, and lengths in short, regular, and tall. They’re serious about their rinses too – they swear their jeans won’t fade or bag out – and have a higher-tier Japanese selvedge denim line Rivet & Thread.

You’ll most likely want to go to Madewell x John Lewis and buy it all, but below are a few of the essentials to add to your shopping basket.

Shop Now: Madewell Stripe Button Down for £53.49

Shop Now: Madewell Pink Transport Tote for £121.62

Shop Now: Madewell Flares for £98.52

Shop Now: Madewell Bandana for £9.62

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