The best January sales deals to start 2021 off in style

Goodbye 2020 – you were truly awful.

the best january sales 2021

Goodbye 2020 – you were truly awful.

New year, new you, new wardrobe – that's how the saying goes, right? With Christmas (and all of the crisps) gone, tier 4 threatening to turn into tier 5, and all of the best festive films already binged, we could really do with something to look forward to right about now. Enter the best January sales 2021.

There's no greater serotonin boost that an online splurge – and we've scoured the internet to bring you the best of the best beauty, fashion and homeware bargains to brighten up your dull January days. Here's everything you need to know about the big sale, plus our pick of the most stylish savings.

When do the January sales start in 2021?

They've already started! Owing to lockdown, this year's January sales have been moved online – meaning you can shop some of the most epic discounts of the year while working your way through the last of the Christmas cheese.

From Zara to Net-a-Porter, Cult Beauty to & Other Stories, there are some incredible discounts to be found across fashion, beauty and homeware. Whether you're saying bon voyage to 2020 with a well earned gift to self, or taking a new year, new you approach to your beauty routine, here are the best January sales deals to shop right now.

Wallets at the ready...

January sales 2021: best fashion deals

GANNI Teddy Coat – £325 £195 (save 40%) | Ganni.com

GANNI Teddy Coat – <a href="https://click.linksynergy.com/deeplink?id=kXQk6%2AivFEQ&mid=45901&u1=hawk-custom-tracking&murl=https%3A%2F%2Fwww.ganni.com%2Fen-gb%2Fteddy-coat-F5110.html%3Fdwvar_F5110_color%3DPhantom" data-link-merchant="ganni.com"" target="_blank" rel="nofollow noopener noreferrer">£325 £195 (save 40%) | Ganni.com
Stay cosy through tier 4 in this cocooning GANNI teddy coat – now a huge £130 off in the sale. It'd be rude not to, frankly.

Mid-Heel Leather Ankle Boots – £190 £114 (save £76) | Arket

Mid-Heel Leather Ankle Boots – <a href="https://click.linksynergy.com/deeplink?id=hVNkUqzHBsY&mid=43161&u1=hawk-custom-tracking&murl=https%3A%2F%2Fwww.arket.com%2Fen_gbp%2Fwomen%2Fshoes%2Fproduct.mid-heel-leather-ankle-boots-beige.0833864004.html" data-link-merchant="click.linksynergy.com"" target="_blank" rel="nofollow noopener noreferrer">£190 £114 (save £76) | Arket
Crafted in Italy from smooth metal-free nappa leather, these ankle boots are a sales purchase that will go the distance.

Cashmere Top – £29.99 £12.99 (save 55%) | Zara

Cashmere Top – <a href="https://www.awin1.com/awclick.php?awinmid=32887&awinaffid=103504&clickref=hawk-custom-tracking&p=https%3A%2F%2Fwww.zara.com%2Fuk%2Fen%2Fcashmere-top---limited-edition-p02142203.html%3Fv1%3D85727126%26v2%3D1706481" data-link-merchant="zara.com"" target="_blank" rel="nofollow noopener noreferrer">£29.99 £12.99 (save 55%) | Zara
100% cashmere with thin, soft straps, this one's a lockdown dream bra.

Button-up puffer coat – £65 £45 (save £20) | Monki

Button-up puffer coat – <a href="https://click.linksynergy.com/deeplink?id=xU%2AITpjPkO4&mid=42266&u1=hawk-custom-tracking&murl=https%3A%2F%2Fwww.monki.com%2Fen_gbp%2Fclothing%2Fcoats-jackets%2Fcoats%2Fproduct.button-up-puffer-coat-beige.0873732002.html" data-link-merchant="click.linksynergy.com"" target="_blank" rel="nofollow noopener noreferrer">£65 £45 (save £20) | Monki
With a cosy funnel collar and roomy pockets, this one's ideal for your daily lockdown stroll. Just add cute dog.

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Paloma Wool Amigo Unisex Cotton Trousers – <a href="https://click.linksynergy.com/deeplink?id=kXQk6%2AivFEQ&mid=41662&u1=hawk-custom-tracking&murl=https%3A%2F%2Fwww.libertylondon.com%2Fuk%2Famigo-unisex-cotton-trousers-000703688.html%23pos%3D82" data-link-merchant="click.linksynergy.com"" target="_blank" rel="nofollow noopener noreferrer">£115 £45 (save £70) | Liberty
Crafted from soft, 100% cotton, these louche unisex trousers are perfect for lounging .

Erica Flecked Cardigan – £119 £89 (save £30) | Whistles

Erica Flecked Cardigan – <a href="https://click.linksynergy.com/deeplink?id=kXQk6%2AivFEQ&mid=24794&u1=hawk-custom-tracking&murl=https%3A%2F%2Fwww.whistles.com%2Fproduct%2Ferica-flecked-cardigan-32182.html%23cgid%3DSale_WW%26is%3Dfalse%26sz%3D60%26start%3D0%26isSecondPage%3Dfalse%26pid%3Derica-flecked-cardigan-32182%26pos%3D2" data-link-merchant="whistles.com"" target="_blank" rel="nofollow noopener noreferrer">£119 £89 (save £30) | Whistles
Keeping with the green theme, this sustainable cardi is a transitional staple.

Chunky Leather Chelsea Boots – £175 £87.50 (save 50%) | COS

Chunky Leather Chelsea Boots – <a href="https://www.prf.hn/click/camref:1011luCpE/pubref:hawk-custom-tracking/destination:https%3A%2F%2Fwww.cosstores.com%2Fen_gbp%2Fwomen%2Faccessories%2Fshoes%2Fboots%2Fproduct.chunky-leather-chelsea-boots-black.0946477001.html" data-link-merchant="cosstores.com"" target="_blank" rel="nofollow noopener noreferrer">£175 £87.50 (save 50%) | COS
These classic leather Chelsea boots are a worthy buy now, wear forever investment, imo.

Kitt Shearling Jacket – £799 £399 (save £400) | All Saints

Kitt Shearling Jacket – <a href="https://www.awin1.com/awclick.php?awinmid=3708&awinaffid=81902&clickref=hawk-custom-tracking&p=https%3A%2F%2Fwww.allsaints.com%2Fwomen%2Fleather%2Fallsaints-kitt-shearling%2F%3Fcolour%3D5%26category%3D21661" data-link-merchant="awin1.com"" target="_blank" rel="nofollow noopener noreferrer">£799 £399 (save £400) | All Saints
Now a casual £400 off (yes, really) this staple shearling jacket is top of our wish list.

Ezcaray Blanket Mohair Scarf – £110 £75 (save £35) | Anthropologie

Ezcaray Blanket Mohair Scarf – <a href="https://click.linksynergy.com/deeplink?id=kXQk6%2AivFEQ&mid=37257&u1=hawk-custom-tracking&murl=https%3A%2F%2Fwww.anthropologie.com%2Fen-gb%2Fshop%2Fezcaray-blanket-scarf%3Fcategory%3Dsale-shoes-accessories%26color%3D067%26type%3DREGULAR%26size%3DOne%2520Size%26quantity%3D1" data-link-merchant="click.linksynergy.com"" target="_blank" rel="nofollow noopener noreferrer">£110 £75 (save £35) | Anthropologie
The cosiest scarf you ever did see. Get it before it goes.

Shrimps Floral Bead and Faux Pearl-Embellished Clip – £95 £38 (save 60%) | Matchesfashion

Shrimps Floral Bead and Faux Pearl-Embellished Clip – <a href="https://click.linksynergy.com/deeplink?id=xU%2AITpjPkO4&mid=35725&u1=hawk-custom-tracking&murl=https%3A%2F%2Fwww.matchesfashion.com%2Fproducts%2FShrimps-Floral-bead-and-faux-pearl-embellished-hair-clip-1320014" data-link-merchant="click.linksynergy.com"" target="_blank" rel="nofollow noopener noreferrer">£95 £38 (save 60%) | Matchesfashion
Up your Zoom accessories game ahead of the new year with this sweet Shrimps clip – now a huge £57 off.

January sales 2021: best beauty deals

FOREO Luna 2 – £149 £104.30 (save £44.70) | Lookfantastic 

FOREO Luna 2 – <a href="https://www.awin1.com/awclick.php?awinmid=2082&awinaffid=81902&clickref=hawk-custom-tracking&p=https%3A%2F%2Fwww.lookfantastic.com%2Fforeo-luna-2-various-types%2F11692733.html" data-link-merchant="awin1.com"" target="_blank" rel="nofollow noopener noreferrer">£149 £104.30 (save £44.70) | Lookfantastic 
Transform your skincare regime this new year with this clever FOREO cleansing device– now just under £45 off in the sale.

Emma Hardie Cleanse and Revitalise Trio Set – £65 £55.25 | Feel Unique 

Emma Hardie Cleanse and Revitalise Trio Set – <a href="https://click.linksynergy.com/deeplink?id=kXQk6%2AivFEQ&mid=44235&u1=hawk-custom-tracking&murl=https%3A%2F%2Fwww.feelunique.com%2Fp%2FEmma-Hardie-Cleanse-And-Revitalise-Trio-Set-Exclusive-to-Feelunique" data-link-merchant="click.linksynergy.com"" target="_blank" rel="nofollow noopener noreferrer">£65 £55.25 | Feel Unique 
Worth £105, but now on sale for just £55.25, we reckon this Emma Hardie A-Z skincare set is well worth an investment.

ghd Glide Hot Brush – £139 £118 (save 15%) | ghd hair

ghd Glide Hot Brush – <a href="https://www.awin1.com/awclick.php?awinmid=2526&awinaffid=103504&clickref=hawk-custom-tracking&p=https%3A%2F%2Fwww.ghdhair.com%2Fhot-brush%2Fglide" data-link-merchant="ghdhair.com"" target="_blank" rel="nofollow noopener noreferrer">£139 £118 (save 15%) | ghd hair
Unofficially known as the brush that broke the internet, the sellout ghd Glide hot brush is now 15% off in the January sales. Get it before it goes (again).

Hourglass Sculpture Ambient™ Lighting Edit palette – £81 £64.50 (save £16.50) | Selfridges

Hourglass Sculpture Ambient™ Lighting Edit palette – <a href="https://www.awin1.com/awclick.php?awinmid=3539&awinaffid=81902&clickref=hawk-custom-tracking&p=https%3A%2F%2Fwww.selfridges.com%2FGB%2Fen%2Fcat%2Fhourglass-sculpture-ambienttrade-lighting-edit-palette-84g_R03663795%2F" data-link-merchant="awin1.com"" target="_blank" rel="nofollow noopener noreferrer">£81 £64.50 (save £16.50) | Selfridges
Get yourself a new year's glow with this glide-on lighting edit palette by Hourglass, now just under £20 off in the Selfridges sale.

Malin + Goetz Petitgrain Perfume Oil – £40 £28 (save £12) | SpaceNK

Malin + Goetz Petitgrain Perfume Oil – <a href="https://www.awin1.com/awclick.php?awinmid=59805&awinaffid=103504&clickref=hawk-custom-tracking&p=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Ffragrance%2Fpersonal-fragrance%2Ffragrance%2Fpetigrain-perfume-oil-MUK200015243.html%3Fdwvar_MUK200015243_size%3DUK200015243" data-link-merchant="spacenk.com"" target="_blank" rel="nofollow noopener noreferrer">£40 £28 (save £12) | SpaceNK
New year, new you, new signature fragrance. This one's a clean, fresh scent combining notes of citrus and soft wood.

Elemis Pro-Collagen Cleanse &amp; Glow – £68 £51 (save £17) | Harvey Nichols 

Elemis Pro-Collagen Cleanse & Glow – <a href="https://click.linksynergy.com/deeplink?id=kXQk6%2AivFEQ&mid=39654&u1=hawk-custom-tracking&murl=https%3A%2F%2Fwww.harveynichols.com%2Fbrand%2Felemis%2F827490-pro-collagen-cleanse-and-glow%2Fp3918727%2F" data-link-merchant="click.linksynergy.com"" target="_blank" rel="nofollow noopener noreferrer">£68 £51 (save £17) | Harvey Nichols 
The ultimate self-care kit, this luxe Elemis bundle contains the brand's cult Pro-Collagen Cleansing Balm, Marine Cream, an ultra-soft cleansing cloth and a divinely scented candle.

.... And pause for breath. When you've finished up here, be sure to check out our pick of the best boxing day designer sales – with discounts on brands from Gucci to Joseph. After the year it's been? You've never deserved it more.

Happy sale shopping!

Kate McCusker

Kate McCusker is a freelance writer at Marie Claire UK, having joined the team in 2019. She studied fashion journalism at Central Saint Martins, and her byline has also appeared in Dezeen, British Vogue, The Times and woman&home. In no particular order, her big loves are: design, good fiction, bad reality shows and the risible interiors of celebrity houses.