Take a look at the must-see fashion and beauty campaigns and we promise you'll get instant wardrobe inspiration for the sunny season ahead.
There are some seriously brilliant new campaigns for Spring/Summer ’18. As we put away our wool-knit jumpers and over-the-knee boots until next season, the preparation for warmer times has begun. The thought of shorter garments and even shorter days puts a spring in everyone’s step, and the wait to try out some of the Spring Summer fashion trends is finally over. Take a look at some of the best fashion and beauty advertising campaigns and take note for the season ahead. We promise you won’t be disappointed.
Who is standing out for Spring / Summer ’18?
From Missoni to Maje to Mango, see all the best fashion and beauty advertising campaigns. All getting us in the mood for summer. There are plenty of famous faces taking to the campaign limelight, with Kate Moss, Gigi Hadid, Adwoa Aboah, and Kendall Jenner centre stage, plus millennial insta-stars such as Stefanie Giesinger, Caro Daur and Nina Suess all in the mix too. Don’t miss AG’s campaign, either. Shot in Greece, the new brand images are fresh and seriously smart (featuring some of their must-have denim).
It’s perhaps Bimba Y Lola’s campaign that is the most fun. Echoing the Spanish label’s youthful aesthetic, the images are equally as modern and charming as the founders of the brand themselves. From student protests in Paris to serene Ouzoud waterfalls, brands are depicting their clothes in scenes that are rich and varied for the season ahead. Style inspiration really can be found anywhere, it seems.
Keep scrolling for a look at all the best fashion and beauty advertising campaigns this season.
Introducing the Missoni SS18 Campaign featuring Kendall Jenner and shot by Harley Weir…
This campaign showcases vibrant and gigantic pictorial patchworks by American artist Rachel Hayes, suggestively framed by the White Sands National Monument
All with a focus upon protagonist Kendall Jenner who strikes a pose that’s both mysterious and super glamorous.
J Brand’s Pre-Spring 2018 collection is all about ‘taking back the night’.
The campaign revisits the brand’s origins as denim innovators, focusing on fit and quality in classic, chic styles.
This Spring-Summer 2018 Chanel eyewear campaign is reminiscent of a famous image of designer Gabrielle Chanel… perching on the shoulders of her friend the dancer Serge Lifar and exuding her incredible lust for life and an eternal carefree chic.
To evoke this portrait, Karl Lagerfeld has chosen top model Adwoa Aboah for his SS18 campaign – the perfect choice!
Gigi Hadid as we’ve never seen her before in this fiery Valentino campaign.
For SS18, Net-A-Porter travelled to Mexico City to showcase the defining trends for the season ahead.
For their campaign, they used a mix of power brands, such as Gucci, Calvin Klein 205W39NYC, Prada, Chloé and Saint Laurent…
… alongside top emerging designers from Brock Collection and Ganni, to Wandler and Attico.
It’s power-dressing, reviving those statement 80s inspired trends, thrown in with oh-so-pretty florals and gorgeous pastel shades.
It is Maje’s 20th Anniversary this year and to celebrate they have collaborated with three photographers; Mark Peckmezian, Thurstan Redding and Coco Capitan. Modeled by new face Yasmin Wijnaldu. Shot against a serene backdrop of the Ouzoud waterfalls, we’re in love with this shot!
For SS18, H&M have taken Suki Waterhouse, Anaïs Gallagher and Adonis Bosso as their muses with a laid-back and cool denim campaign.
Take inspiration this Spring from the COS SS18 Yoga collection – shot horizontally in a series of poses on the floor.
Evidently we’re not the only ones who love TOPSHOP’s classic denim styles…
… a fun fact for you – over the past year TOPSHOP has sold one pair of jeans every 5 seconds globally.
Warehouse have looked to the Barbican for their SS18 inspiration, bringing to life the textures and plants in their designs.
Taking a look from the inside out, the pictures are taken from the hidden corners inside the Barbican…
… and rather than using models, they have pictured people who work at or are involved with the creative space.
BIMBA Y LOLA launches its new campaign with a series of bold photographs using powerful lighting and bold framing…
… all with the idea of transmitting the psychedelia experienced in “Summer of Love”.
Drawing once again on the artistic qualities of the Ukrainian duo Synchrodogs, we’re loving the quirky and fun prints.
For SS18, the TOMMY JEANS global advertising campaign features a collection of millennial influencers including rapper Christian “King” Combs, models and musicians Pyper America Smith and Gabriel-Kane Day-Lewis, and models Diana Silvers, Lina Hoss and Sup Park.
In keeping with the Tommy Hilfiger branding, the campaign celebrates youth, freedom and friendship.
The campaign, shot by Devyn Galindo in California, creates a journey of adventure…
… showcasing the brand’s all-American classic style with a rebellious edge.
Featuring the gorgeous Emily Ratajkowski, Lizzy Jagger, Maye Musk and Patricia Manfield, jean label DL have kicked off their “NO LONGER ON THE DL” campaign with an all-female cast of change makers to shine a light on strong, unique and inspiring women.
Shot by Riccardo Vimercati and starring international models Ava Smith and Bruna Tenório, the Outnet’s campaign highlights key trends and silhouettes for the season ahead…
Photographed at a stylish and iconic Malibu location house famed for its use in American drama series Big Little Lies…
… we’re dreaming of sunny hazy days and surrounding ourselves with their most beautiful clothes.
In the latest Gucci Campaign we are transported to 1968, the spring of student awakening in Paris, the City of Light.
Shot by Glen Luchford, their imagery is inspired by the bold, experimental and iconoclastic French Nouvelle Vague of the late Fifties, and Sixties. Here, Gucci’s young rebels are occupying a university campus in a gesture of optimism, idealism and passion.
For Prada’s SS18 Campaign, it’s: Women, by women.
This new chapter of 365 presents a new vision of femininity, and feminism for Prada…
… framed by the work of female graphic artists; Brigid Elva, Joëlle Jones, Stellar Leuna, Giuliana Maldini, Natsume Ono, Emma Ríos, Trina Robbins, Fiona Staples and archive of Tarpé Mills, creator of the first female action hero.
Their striking designs all appear on the clothing and as eye-catching backdrops.
Shot by Swedish photographer Mikael Jansson in the flowered garden of Villa Lazzi, the Ermanno Scervino SS18 campaign is as beautiful and ethereal as ever.
Shot by Oliviero Toscani (who shot the original controversial Benetton adverts), the SS18 Campaign is a celebration of freedom and fun.
Bright crayola colours, flowers, slogans and smiles… what’s not to love!
Photographed by Mario Sorrenti, Mango’s SS18 Campaign features top models Anna Ewers, Amber Valletta and Noah Mills.
Natural and intimate, the photographs capture a real sense of strength, raw energy and beauty.
Taken by renowned photographer Vitali Gelwich, Marc Cain has collaborated with three renowned influencers – Stefanie Giesinger, Caro Daur and Nina Suess – for SS18 who have a combined Instagram following of just over 4.5 million no less.
Teaming up with fashion-favourite Ashley Graham, we’ve got some serious denim-envy for these new Marina Rinaldi pieces.
The perfect duo to rock the Stuart Weitzman SS18 Campaign? It has to be the iconic Kate Moss and it-girl of the moment Gigi Hadid.
Elegant and sophisticated, Max Mara’s SS18 campaign captures a sense of the label’s classic and enduring style.
Combine Chloé’s gorgeous detailing, lux fabrics and a warm day in the city…
… with a gorgeous puppy, and what’s not to love!
“EVERYONE HAS A DIFFERENT STORY… AND EVERYONE WEARS EMPORIO ARMANI”
For SS18, Emporio Armani captured a gallery of people of different ages, with different jobs and from different parts of the world – each with their own story to tell.
The subjects of the photos were selected through street casting in Italy and in major European cities, with the final shots all taken in Milan by young photographers Ben Weller, Mark Peckmezian and Pawel Pysz.
Vibrant, fun, and bursting with personality…
… Dolce & Gabbana’s SS18 campaign was shot in Venice by fashion photographers Luca & Alessandro Morelli, featuring D&G millennial stars Laura Murray, Kitty Spencer, Frankie Herbert, Sabrina Percy, Isabel Getty, Bae Fresson, Laura Murray, and Eleonore Von Habsburg.
AG’s new campaign direction marks a move in a direction away from celebrity endorsement and a return to AG’s DNA – AG continues to be the premium denim brand that values product quality above all else. Love and wear them time and time again.