Amazon Prime Day 2017 kicks off July 10, 6pm - July 11, midnight. (Credit cards at the ready...)
Forget Amazon Black Friday and mark your calendars – Amazon Prime Day 2017 is upon us. The massive online e-tailer will be announcing a flood of fantastic deals and we’re going to be keeping tabs on all the best Prime Day bargains as they come in. Watch this space, we’ll be regularly updating it over the course of the two days.
What is Amazon Prime Day?
Amazon Prime Day may as well be Christmas in July. For a day – well, thirty hours to be more exact – Amazon will be slashing its prices on everything from tech to fashion and you’ll want to jump on board. Over 100, 000 products are going to be on offer – including some of Amazon’s own products like the Alexa and Kindle – so now’s the time to buy if they’ve been collecting dust in your wish list. New deals will be rolled out as often as every five minutes
It’s the third year the event’s been running and people have been eating the deals up.
How does Amazon Prime Day work?
So there’s a slight catch here – only people who are Amazon Prime members will be able to snag the deals. However, the e-tailer is offering a 30 day trial so you can just sign up for a free month-long Amazon Prime membership for the shopping festivities.
Beyond access to Amazon Prime day, members also bumped up to a higher priority delivery tier with free same- and one-day delivery services. You’ll also get access to all the shows on Amazon Prime Video (bring on those American Gods and Mozart in the Jungle binges), as well as Prime Reading and Prime Music as well. You’ll also be able to get half an hour’s worth of early access to any of their Amazon Lightning Deals, meaning you’ll get to beat the crowd to amazing bargains before they sell out.
When is Amazon Prime Day?
While the shopping extravaganza was initially created to celebrate the e-tailer’s 20th birthday on July 15th, Amazon Prime Day 2017 will be held a little earlier on Tuesday, July 11th. However a few deals will be trickled down on Monday, July 10th at 6pm, and continue for thirty hours until midnight of July 11th – so keep checking in with us to see what’s shaking.
What deals can we expect from Amazon Prime Day?
With literally thousands of deals across Amazon’s broad selection, there’s going to be two types of bargains: Deals of the Day and Lightning Deals.
Amazon Deals of the Day
These are the deals that will run for the full thirty hours, across 20 of the most shopped for categories in Amazon. This includes up to 40% off fashion brands like New Look, Warehouse and Police.
Amazon Lightning Deals
While Amazon usually does Lightning Deals, on this very special day they’ll be rolling them out as often as every five minutes. To add pressure, these deals will come with a little timer and availability bar showing how many are left in stock. Here’s a top tip: if you put a Lightning Deal into your shopping cart, be sure to buy it within 15 minutes! After that, Amazon will automatically eject the item and you’ll have to fight the rest of the crowd for it again.
If you’ve missed out on anything, you can always try your luck by joining a waitlist on a product – in case they restock, or somebody changes their mind about a big purchase. Another benefit of having a Prime membership on this hallowed day is that you’ll be able to receive your products in as short a time as one hour – but don’t worry if you don’t want that big TV sent to the office, you can turn on No-Rush Delivery and it’ll stagger your delivery period.
We’ll be collecting all the best deals across fashion, home, tech and more, so you don’t have to go digging through hundreds of thousands of deals for the best ones.
Amazon Echo, Black
Original retail price: £149.99
Amazon Prime Day 2017 price: £79.99, 47% off
Amazon Echo Dot (2nd Generation), Black
Original Retail Price: £49.00
Amazon Prime Day 2017 Price: £34.99, 30% off
Fire 7 Tablet
Original Retail price: £49.99
Amazon Prime Day price: £29.99, 40% off
Shop now: Fire 7 Tablet for £29.99 from Amazon
New Fire TV Stick with Alexa Voice Remote
Original retail price: £39.99
Amazon Prime Day price: £29.99, 25% off
New Look statement skirt
Original Retail Price: £24.99
Amazon Prime Day 2017 Price: £17, 32% off
Warehouse Women’s Tropical Dress
Original Retail Price: £36
Amazon Prime Day 2017 Price: £25, 31% off
Warehouse flower top
Original Retail Price: £29
Amazon Prime Day 2017 Price: £18, 37% off
New Look wraparound top
Original Retail Price: £24.99
Amazon Prime Day 2017 Price: £11, 32% off
Original Retail Price: £85.52
Amazon Prime Day 2017 Price: £41, 53% off
LG Electronics 22MT49DF 1080p Full HD 21.5-Inch LED TV
LG Electronics 28MT42VF HD Ready 720p 27.1-Inch LED TV
Sony Bravia KDL40WE663 (40-Inch) Full HD HDR Smart TV (X-Reality PRO, Slim and streamlined design)
LG 49UJ630V 49 inch 4K Ultra HD HDR Smart LED TV
Sony Bravia KD55XD8005 55 inch Android 4K HDR Ultra HD Smart TV with TRILUMINOS Display, PlayStation Now and Google Cast
Beats Studio Wireless Over-Ear Headphones
Original retail price: £329.95
Amazon Prime Day price: £199.99, 39% off
B&O PLAY by Bang & Olufsen BeoPlay H6 Second Generation Over-Ear Headphones with 3-button remote
Original retail price: £239
Amazon Prime Day price: £135, 44% off
Oral-B Smart Series 4000 Electric Rechargeable Toothbrush Powered by Braun
Fitbit Charge 2 Heart Rate and Fitness Wristband
Original retail price: £145.99
Amazon Prime Day price: £77.39, 41%
Fitbit Flex 2 Fitness Wristband
Original retail price: £79.99
Amazon Prime Day price: £37.79, 53% off
Amazon Prime Day Beauty Deals
iOTA ONE, 10.1-Inch 2-in-1 Laptop – (Black) (Intel Atom 1.8 GHz Processor, 2 GB RAM, 32GB eMMC Storage, Windows 10)
Original retail price: £189.99
Amazon Prime Day price: £99.99, 47% off
Dell Inspiron 15 3000 15.6″ Laptop (Intel Core i3, 4GB RAM, 1TB HDD, Windows 10), Matt Black
Original retail price: £379
Amazon Prime Day price: £279.99, 26% off
ASUS 15.6 inch UX560 Zenbook Flip 360 Degrees Touchscreen Notebook (Intel Core i7-7500U Processor, 12 GB RAM, 512 GB SSD + 2 TB HDD, Nvidia GeForce 940MX Graphics Card, Windows 10)
Original retail price: £1229.99
Amazon Prime Day price: £949.99, (27% off, £350 off)
Shop now: ASUS 15.6 inch UX560 Zenbook Flip 360 Degrees Touchscreen Notebook (Intel Core i7-7500U Processor, 12 GB RAM, 512 GB SSD + 2 TB HDD, Nvidia GeForce 940MX Graphics Card, Windows 10) for £949.99 from Amazon
ASUS C302CA-GU010 360 Degrees Rotatable Full HD Touchscreen Chromebook Flip 12.5 inch Notebook (Intel Core M3-6Y30 Processor, 4 GB RAM, 64 GB eMMC, Chrome OS) – Silver
Original retail price: £599.99
Amazon Prime Day price: £439.99 (27% off, £160)
Shop now: ASUS C302CA-GU010 360 Degrees Rotatable Full HD Touchscreen Chromebook Flip 12.5 inch Notebook (Intel Core M3-6Y30 Processor, 4 GB RAM, 64 GB eMMC, Chrome OS) – Silver for £439.99 from Amazon
ASUS 13.3 inch UX360 Zenbook Flip 360 Degrees Touchscreen Notebook (Intel Core i5-7Y54 Processor, 8 GB RAM, 512 GB SSD, Bluetooth 4.1, Windows 10)
Original retail price: £849.99
Amazon Prime Day price: £589.99, 31% off, £260 off
Amazon Prime Day runs from 6pm on July 10 to midnight on July 11, meaning that you’re privy to 30 hours of Amazon shopping madness. However some of the deals above are flash deals, so you’ll have to keep an eye on when certain offers expire.
Eat your heart out, Black Friday.