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Amazon Prime Day 2017: all the best deals to watch out for

Amazon Prime Day 2017 kicks off July 10, 6pm - July 11, midnight. (Credit cards at the ready...)

Forget Black Friday and mark your calendars – Amazon Prime Day 2017 is upon us. The massive online e-tailer will be announcing a flood of fantastic deals and we’re going to be keeping tabs on all the best Prime Day bargains as they come in. Watch this space, we’ll be regularly updating it over the course of the two days.

What is Amazon Prime Day?

Amazon Prime Day may as well be Christmas in July. For a day – well, thirty hours to be more exact – Amazon will be slashing its prices on everything from tech to fashion and you’ll want to jump on board. Over 100, 000 products are going to be on offer – including some of Amazon’s own products like the Alexa and Kindle – so now’s the time to buy if they’ve been collecting dust in your wish list. New deals will be rolled out as often as every five minutes

It’s the third year the event’s been running and people have been eating the deals up.

How does Amazon Prime Day work?

So there’s a slight catch here – only people who are Amazon Prime members will be able to snag the deals. However, the e-tailer is offering a 30 day trial so you can just sign up for a free month-long Amazon Prime membership for the shopping festivities.

Beyond access to Amazon Prime day, members also bumped up to a higher priority delivery tier with free same- and one-day delivery services. You’ll also get access to all the shows on Amazon Prime Video (bring on those American Gods and Mozart in the Jungle binges), as well as Prime Reading and Prime Music as well. You’ll also be able to get half an hour’s worth of early access to any of their Amazon Lightning Deals, meaning you’ll get to beat the crowd to amazing bargains before they sell out.

When is Amazon Prime Day?

While the shopping extravaganza was initially created to celebrate the e-tailer’s 20th birthday on July 15th, Amazon Prime Day 2017 will be held a little earlier on Tuesday, July 11th. However a few deals will be trickled down on Monday, July 10th at 6pm, and continue for thirty hours until midnight of July 11th – so keep checking in with us to see what’s shaking.

What deals can we expect from Amazon Prime Day?

With literally thousands of deals across Amazon’s broad selection, there’s going to be two types of bargains: Deals of the Day and Lightning Deals.

Amazon Deals of the Day

These are the deals that will run for the full thirty hours, across 20 of the most shopped for categories in Amazon. This includes up to 40% off fashion brands like New Look, Warehouse and Police.

Amazon Lightning Deals

While Amazon usually does Lightning Deals, on this very special day they’ll be rolling them out as often as every five minutes. To add pressure, these deals will come with a little timer and availability bar showing how many are left in stock. Here’s a top tip: if you put a Lightning Deal into your shopping cart, be sure to buy it within 15 minutes! After that, Amazon will automatically eject the item and you’ll have to fight the rest of the crowd for it again.

If you’ve missed out on anything, you can always try your luck by joining a waitlist on a product – in case they restock, or somebody changes their mind about a big purchase. Another benefit of having a Prime membership on this hallowed day is that you’ll be able to receive your products in as short a time as one hour – but don’t worry if you don’t want that big TV sent to the office, you can turn on No-Rush Delivery and it’ll stagger your delivery period.

We’ll be collecting all the best deals across fashion, home, tech and more, so you don’t have to go digging through hundreds of thousands of deals for the best ones.

Amazon Prime Day Amazon Tech Deals

Amazon Echo, Black

Original retail price: £149.99

Amazon Prime Day 2017 price: £79.99, 47% off

Shop now: Amazon Echo, Black for £79.99 from Amazon

amazon prime day amazon tech

Amazon Echo Dot (2nd Generation), Black

Original Retail Price: £49.00

Amazon Prime Day 2017 Price: £34.99, 30% off

Shop now: Amazon Echo Dot (2nd Generation), Black for £49.99 from Amazon

amazon prime day amazon tech

Fire 7 Tablet 

Original Retail price: £49.99

Amazon Prime Day price: £29.99, 40% off

Shop now: Fire 7 Tablet for £29.99 from Amazon

amazon prime day amazon tech

New Fire TV Stick with Alexa Voice Remote

Original retail price: £39.99

Amazon Prime Day price: £29.99, 25% off

Shop now: New Fire TV Stick with Alexa Voice Remote for £29.99 from Amazon

amazon prime day amazon tech

Amazon Prime Day Fashion Deals

New Look statement skirt

Original Retail Price: £24.99

Amazon Prime Day 2017 Price: £17, 32% off

Shop now: New Look Women’s Angie Skirt for £17 from Amazon

new look skirt

Warehouse Women’s Tropical Dress

Original Retail Price: £36

Amazon Prime Day 2017 Price: £25, 31% off

Shop now: Warehouse Women’s Tropical Garden Cami Dress for £25 from Amazon

warehouse dress

Warehouse flower top

Original Retail Price: £29

Amazon Prime Day 2017 Price: £18, 37% off

Shop now: Warehouse Women’s Flower Stamp Overlay Off-Shoulder Top for £18 from Amazon

warehouse top

New Look wraparound top

Original Retail Price: £24.99

Amazon Prime Day 2017 Price: £11, 32% off

Shop now: New Look Women’s Extreme Shirt for £24.99 from Amazon

new look top

Police sunglasses

Original Retail Price: £85.52

Amazon Prime Day 2017 Price: £41, 53% off

Shop now: Police S1944 Exchange 1 Wayfarer Sunglasses for £41 from Amazon

police sunglasses

Amazon Prime Day TV Deals

LG Electronics 22MT49DF 1080p Full HD 21.5-Inch LED TV

Shop now: LG Electronics 22MT49DF 1080p Full HD 21.5-Inch LED TV (2017 Model) for £99.99 (33% off) from Amazon

cheap TV deals

LG Electronics 28MT42VF HD Ready 720p 27.1-Inch LED TV

Shop now: LG Electronics 28MT42VF HD Ready 720p 27.1-Inch LED TV (2017 model) for £144.99 (28% off) from Amazon

cheap TV deals

Sony Bravia KDL40WE663 (40-Inch) Full HD HDR Smart TV (X-Reality PRO, Slim and streamlined design)

Shop now: Sony Bravia KDL40WE663 (40-Inch) Full HD HDR Smart TV (X-Reality PRO, Slim and streamlined design) – Black (2017 Model) for £389 (37% off) from Amazon

cheap TV deals

 LG 49UJ630V 49 inch 4K Ultra HD HDR Smart LED TV

Shop now: LG 49UJ630V 49 inch 4K Ultra HD HDR Smart LED TV (2017 Model) for £479 (34% off) from Amazon

cheap TV deals

Sony Bravia KD55XD8005 55 inch Android 4K HDR Ultra HD Smart TV with TRILUMINOS Display, PlayStation Now and Google Cast

Shop now: Sony Bravia KD55XD8005 55 inch Android 4K HDR Ultra HD Smart TV with TRILUMINOS Display, PlayStation Now and Google Cast (2016 Model) for £599 (48% off) from Amazon

Amazon Prime Day Headphones Deals

Beats Studio Wireless Over-Ear Headphones

Original retail price: £329.95

Amazon Prime Day price: £199.99, 39% off

Shop now: Beats Studio Wireless Over-Ear Headphones for £329.95 from Amazon

amazon prime day headphones

B&O PLAY by Bang & Olufsen BeoPlay H6 Second Generation Over-Ear Headphones with 3-button remote

Original retail price: £239

Amazon Prime Day price: £135, 44% off

Shop now: B&O PLAY by Bang & Olufsen H6 Second Generation Over-Ear Headphones with 3-button remote for £135 from Amazon

amazon prime day headphones

Amazon Prime Day Electric Toothbrush Deals

Oral-B Smart Series 4000 Electric Rechargeable Toothbrush Powered by Braun

Shop now: Oral-B Smart Series 4000 Electric Rechargeable Toothbrush Powered by Braun for £37.99 from Amazon

oral B toothbrush

Amazon Prime Day Fitbits Deal

Fitbit Charge 2 Heart Rate and Fitness Wristband

Original retail price: £145.99

Amazon Prime Day price: £77.39, 41%

Shop now: FitBit Charge 2 Heart Rate and Fitness Wristband for £77.39 from Amazon

amazon prime day fitbits

Fitbit Flex 2 Fitness Wristband

Original retail price: £79.99

Amazon Prime Day price: £37.79, 53% off

Shop now: Fitbit Flex 2 Fitness Wristband for £37.79 from Amazon

amazon prime day fitbits

Amazon Prime Day Hair Straighteners Deal

cheap ghd

Shop now: ghd IV Styler for £69.99 (36% off) from Amazon

Amazon Prime Day Beauty Deals

cheap makeup brushes

Shop now: Real Techniques Core Collection Kit for £8.29 (61% off) from Amazon

Amazon Prime Day Coffee Machine Deals

coffee machine deals

Shop now: De’Longhi Nespresso EN550.R Lattissima Touch Automatic Coffee Machine for £125.99 (55% off) from Amazon

coffee machine deals

Shop now: NESCAFÉ Dolce Gusto Melody 3 Coffee Machine by De’Longhi for £25.99 (50% off) from Amazon

coffee machine deals

Shop now: De’Longhi ECAM44.660.B Eletta Bean to Cup Coffee Machine for £399.99 (52% off) from Amazon

Amazon Prime Day laptop deals

iOTA ONE, 10.1-Inch 2-in-1 Laptop – (Black) (Intel Atom 1.8 GHz Processor, 2 GB RAM, 32GB eMMC Storage, Windows 10)

Original retail price: £189.99

Amazon Prime Day price: £99.99, 47% off

Shop now: iOTA ONE, 10.1-Inch 2-in-1 Laptop – (Black) (Intel Atom 1.8 GHz Processor, 2 GB RAM, 32GB eMMC Storage, Windows 10) for £99.99 from Amazon

iota one 10.1 inch

Dell Inspiron 15 3000 15.6″ Laptop (Intel Core i3, 4GB RAM, 1TB HDD, Windows 10), Matt Black

Original retail price: £379

Amazon Prime Day price: £279.99, 26% off

Shop now: Dell Inspiron 15 3000 15.6″ Laptop (Intel Core i3, 4GB RAM, 1TB HDD, Windows 10), Matt Black for £279.99 from Amazon

amazon prime day laptop deals

ASUS 15.6 inch UX560 Zenbook Flip 360 Degrees Touchscreen Notebook (Intel Core i7-7500U Processor, 12 GB RAM, 512 GB SSD + 2 TB HDD, Nvidia GeForce 940MX Graphics Card, Windows 10)

Original retail price: £1229.99

Amazon Prime Day price: £949.99, (27% off, £350 off)

Shop now: ASUS 15.6 inch UX560 Zenbook Flip 360 Degrees Touchscreen Notebook (Intel Core i7-7500U Processor, 12 GB RAM, 512 GB SSD + 2 TB HDD, Nvidia GeForce 940MX Graphics Card, Windows 10) for £949.99 from Amazon

amazon prime laptop deals

ASUS C302CA-GU010 360 Degrees Rotatable Full HD Touchscreen Chromebook Flip 12.5 inch Notebook (Intel Core M3-6Y30 Processor, 4 GB RAM, 64 GB eMMC, Chrome OS) – Silver

Original retail price: £599.99

Amazon Prime Day price: £439.99 (27% off, £160)

Shop now: ASUS C302CA-GU010 360 Degrees Rotatable Full HD Touchscreen Chromebook Flip 12.5 inch Notebook (Intel Core M3-6Y30 Processor, 4 GB RAM, 64 GB eMMC, Chrome OS) – Silver for £439.99 from Amazon

amazon prime laptop deals

ASUS 13.3 inch UX360 Zenbook Flip 360 Degrees Touchscreen Notebook (Intel Core i5-7Y54 Processor, 8 GB RAM, 512 GB SSD, Bluetooth 4.1, Windows 10)

Original retail price: £849.99

Amazon Prime Day price: £589.99, 31% off, £260 off

Shop now: ASUS 13.3 inch UX360 Zenbook Flip 360 Degrees Touchscreen Notebook (Intel Core i5-7Y54 Processor, 8 GB RAM, 512 GB SSD, Bluetooth 4.1, Windows 10) for £589.99 from Amazon

amazon prime day laptop deals

Amazon Prime Day runs from 6pm on July 10 to midnight on July 11, meaning that you’re privy to 30 hours of Amazon shopping madness. However some of the deals above are flash deals, so you’ll have to keep an eye on when certain offers expire.

Eat your heart out, Black Friday.

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