Plus size fashion: 8 ultra cool brands we’re loving

In an age where we have incredible roles models in the likes of Christina Hendricks, Rebel Wilson, Oprah Winfrey and Adele, fashion has FINALLY started to make clothes for everyone, not just for the 'slim and slender', as Karl Lagerfeld famously said in 2006.

Of course, everyone has their own opinions on style and taste, but it is good to see that there seem to be more options out there. Here are some plus size fashion brands that have recently caught our eye:

1. ASOS Curve

The mega site ASOS has an incredible range called Curve. Packed with pieces specifically running from size 18 and above that are just as fashionable as the collections on the rest of the site. ASOS, in general, its worth noting, goes up to a size 18 in a lot of styles.

Plus size fashion brands

ASOS curve

2. Junarose

One of the coolest plus size labels, with a California dreaming edge, there are a lot of very wearable, very fashionable and stylish pieces at Junarose.

Plus size fashion brands


3. H&M

The high street giant that caused much distress for Karl Lagerfeld when they insisted on carrying the range he collaborated on them with in a size 16 are now stocking plus sizes as normal. Casual basics and on-trend statement pieces prevail at H&M.

Plus size fashion brands


4. Cut for Evans

Evans ground-breaking initiative saw the brand work with students from Kingston and Bournemouth universities to create collections with no size limitations. Rebecca Vann Reicher, head of design for Evans, has openly criticised the fashion industry’s rigid approach to showcasing clothes on a size 8 frame, so it’s good to see the younger, newer designers they are nuturing haven’t been affected by this. The result are two collections featuring beautiful, on-trend pieces that everyone should have in their wardrobes.

Plus size fashion brands

Cut for Evans

5. Net-A-Porter

The online luxury shopping destination buys a lot of fantastic designers up to a size 18/20. That, of course, isn’t massively plus size (more the ‘Inbetweenies’, as blogger Edith Dohmen calls them) but it does show an awareness of demand.

Plus size fashion brands


6. Marina Rinaldi

Part of the Italian mega fashion group Maxmara, Marina Rinaldi design pieces with a fuller figure specifically in mind. The Voyage collection is definitely worth checking out, featuring coats and separates with a classic twist. Its highly successful MR Denim collection was launched in 2011, which has seven styles designed for seven different body shapes. Melissa McCarthy wore the brand at the 2012 Academy Awards.

Plus size fashion brands

Marina Rinaldi

7. navabi

A brilliant website with a very good fashion advice section and features contributors such as Netherlands-based stylist and blogger Edith Dohmen, as well as Laura Puddy, who was shortlisted for Fashion Monitor’s Rising Star’ award earlier this year. navabi is the go-to site for good advice and products.

Plus size brands


8. Upper Street

This brand has recently enlisted fashion stylist Nicole Smallwood, who has designed a capsule collection of uber chic stylish shoes that come in every size possible. The range goes up to a size 44 and comes in four different widths. The go-to place for designer footwear that you can tailor to fit.

Plus size brands

Upper Street

Reading now

Popular fashion stories