People Tree pick up fashion accolade at Observer Ethical Awards

People Tree win fashion and accessories award, sponsored by Marie Claire, at Observer Ethical Awards

Fairtrade fashion designer People Tree has won the coveted fashion and accessories award, sponsored by Marie Claire, at the annual Observer Ethical Awards 2009.

People Tree founder Safia Minney (right, in red) collected the award at Wednesday night’s glitzy gathering from actor and Ethical Awards judge Colin Firth, whose green profile is in the ascendant since he opened his ecological destination store, Eco, in London’s Chiswick with his wife and two friends.

People Tree faced tough competition in a rising ethical fashion and accessories market but walked away with the award after successfully stocking its label in over 100 UK shops.

The awards ceremony is the result of a voting and judging process which began back in January and garnered thousands of votes across a number of categories from campaigner of the year to a lifetime achievement award, presented to Sir David Attenborough.

Sir David accepted his award and addressed the audience saying: ‘I truly believe that because of what we are doing and what these awards are doing that we are on the brink of a great change in morality… It is immoral to maltreat our planet and you are all at the cutting edge of that change.’

Among the judging panel at this year’s awards were a host of top sustainability experts from across the country, as well as famous environmental enthusiasts from model Erin O’Connor to billionaire David de Rothschild.

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