Primark High Summer 2014
Primark has finally revealed its high summer 2014 collection - and we are excited. As if the colourful spring/summer 2014 drop wasn't enough, the high street store has excelled itself once again, with a shiny new delivery of tropical prints and bright bikinis that scream summer.
From 3D floral sunglasses - that could easily cost ten times their humble price tag - to pretty tea dresses that'll see you through every summer occasion, Primark's hot new drop has something for everyone.
Trend-wise, Primark has some special new pieces that tap summer's pretty pastel trend, plus there are plenty of prints, patterns and florals, too. And from dainty polka dots to fierce aztec designs, it's the perfect place to shop festival fashion - at a fraction of the high street price.
Check out the best bits from the Primark 2014 collection online now, and start prepping your guilt-free new-season wardrobe.