Marie Claire Fashion

Sunday 7 September

 

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Ann Summers Demure Silk bra and shorts

Buy of the day

Ann Summers Demure silk lingerie

£18-£25

For many, think of Ann Summers and images of red lace thongs, French maids' outfits and hen-night paraphernalia spring instantly to mind. This misconception is a common one, which certainly doesn’t fit the sophisticated blue silk lingerie set pictured, which is part of the store's new autumn/winter campaign.
Launching today, the brand is unveiling a new look, both online and in-store, that should banish its old image for good. Lingerie with luxury detailing and seductive silhouettes mark a new era, bringing more feminine and sophisticated touches to the Ann Summers look.

Review by Lucy Hutchings

Click to buy Ann Summers Demure silk lingerie


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