My love is H&M-shaped

Posted by Megan Conner at 11:57 on 14 Feb 2008

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It's London Fashion Week dahlings, and all our favourite fashionistas are in town. So how fitting that probably the best high street chain in the world, H&M, have decided today is the day to debut their flagship store in Regent St.

Never one to miss out on the fun, I headed over to the press launch last night to make the most of the 25% discount on offer (yes, really) and rub shoulders with the celebs - Perez Hilton, Kelly Osbourne, Kimberly Stewart, Jasmine Guinness and Sophie Ellis-B included.

Being Valentine's Eve and all, organisers of the bash decked out the store in roses and sweet treats, the highlight being a Charlie and the Chocolate Factory-inspired spread of cupcakes, brownies, chocolate-coated strawberries and mini meringues awaiting guests on the lower-ground floor.

Mark Ronson then played us five of his best tracks, accompanied by a host of special guests, who bizarrely included a budding female singer he'd only met two hours before singing Valerie. He also revealed his first ever 'gig jacket' was a little H&M number. Genius.

The fact there is a HUGE H&M store just feet away on the corner of Oxford Circus is beside the point. This one's got three floors.

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