Behind Marie Claire's IWD2016 #ShowYourPlace Campaign

Corinne Redfern

To celebrate and show the importance of International Women's Day 2016, Marie Claire has launched a social media campaign to diversify the way we see women...

We're calling on women around the world to share a photo of themselves on social media that portrays their day-to-day lives.

Maybe you spend your time in an office, or in a classroom, or a laboratory. Maybe you spend it washing up, or with your children, or in a refuge. Maybe you love your life. Maybe you hate it. Maybe you feel like you experience sexism directly - or maybe you witness it in the media, but struggle to apply it to yourself. Maybe you think International Women's Day is a great idea. Maybe you don't.

We want to diversify the way we talk about women. We want to show that women can, and do, do anything. But we also want to acknowledge that not everybody has the opportunity to achieve what they're capable of.

By raising awareness of that, we can help change it.

So join our IWD2016 campaign, and #ShowYourPlace.




ĎIíve been working here for nearly five years. I always wanted to work with food really. Itís my passion. Before this I worked in a restaurant with the same guys and then when they decided to open a butchers and delicatessen, they asked me to run the shop. There were just three of us at the beginning, but now there are 20 of us. After all of this time, they eventually made me general manager, and now weíre expanding and theyíre planning to open more shops. I hope I get to be a part of it. I like working here. Itís a bit of a different butchers shop from the traditional ones, because we do have a balance of men and women. But weíre all around the same age - weíre all Ďyoung professionalsí I guess - and I think we work very well together. The guys are a lot less miserable when there are women around. We lift their spirits. We keep them on their toes.í #ShowYourPlace

'Iíve only been working here for a few days. I have no experience. But theyíre training me to be their baker, because thatís all Iíve ever wanted to do. I want to open my own bakery, and the owner was willing to train me up, because she said no matter what experience anyone else had, she would still have to train them to bake their things. And she said she would rather train somebody who was keen, and who wanted to do something with it in their life, than somebody who just wanted to put it on their CV.

There are so many things women can do that people donít realise. You should never judge a book by its cover. You get women firefighters, women who look like your typical coffee server, but then they have like, three businesses, or they make homemade cosmetics or fight against animal cruelty in their spare time. I experience so much sexism. For example, I was refused a job because they thought that, as a woman, I couldnít do heavy lifting. But to be honest my first two jobs were in warehouses where everything was heavy lifting. The person who was interviewing me was like, Ďoh we need someone strongly and more manly, like a maní. So I refused them. Even though they turned me down, I turned them down too.í #ShowYourPlace

ĎI donít know what I want to do with my life yet. Iím finishing an art foundation course at the moment and then Iím going to uni to do religion, ethics and philosophy. Itís mainly girls on my course though, so thereís a lot of feminist-charged art going on, and I come from a very feminist sixth form. It was actually kind of our thing. It was hammered in by the teachers - we had lots of assemblies and workshops on our rights, and things like that. Itís funny because itís a girls school, but then at sixth form it becomes mixed, so the boys donít really have a choice. Itís one third boys, two thirds girls. Theyíre just thrown into it all. On the first day of school the teachers were like, Ďboys, just so you know, youíre feminists nowí. Itís really cool.í #ShowYourPlace

ĎI only work here occasionally - probably once every month or so, just to help out. Most of the time I work in my husbandís tattoo studio in Camden. I donít do the tattoos - but if need be, I could learn. Iím from Utah originally, and in the future Iíd like to move somewhere like a resort, somewhere hot. I love to travel - to see the world. And if my husband were to teach me how to do the tattoos, then maybe we could open up our own place, and not have to hire anyone else. I could do the small ones maybe. Iíd leave the big ones to him. I wouldnít want to scar anybody.

I donít know much about International Womenís Day, but I experience sexism on a daily basis. Honestly I donít even know where to start. I mostly feel it on public transport. I mean, Iím a large woman, and Iím constantly being pushed to be smaller. I feel that all the time. It doesnít matter where my elbows are, if thereís a man next to me, heíll always be *right* next to me - as close as he can be. JustÖ manspreading. So I think we need to do more than just spending one day a year talking about this stuff! I surround myself with people who are like minded, so maybe I donít know whatís really going on in the world, but as I see it, women shouldnít be made to feel like they need to be small. They should take up just as much space as any man.' #ShowYourPlace

ĎWhen I was a teenager I think I thought success would be easy. Iíve been singing and writing songs since I was 13, and Iím 23 now, but I imagined that Iíd just go to university and then fall into something wonderful, and that Iíd have launched my music career by now. But now as an almost-24 year old, I know thatís not very realistic. When I first moved to London, I interned for three months at a media agency, but I didnít enjoy the office environment. So now I have three jobs, and theyíre all much more lovely, but juggling them all is very difficult. I do tutoring five days a week, then I work here at the weekends and focus on my music in the evenings. I am starting to realise that the pressure to be doing something amazing straight after graduating doesnít exist. You can do as you wish, and when you have a hobby or a passion which is really fulfilling, itís not shameful to work in retail, or to have a waitressing job. And your gender shouldnít come into it either. Sometimes it feels like feminism is really prolific now, but things really arenít equal. There are so many little things, like salaries and maternity leave, and bosses employing men just because they think women will leave to have children. That scares me. My friends and I talk about it all the time. It feels far away, but it scares me.í #ShowYourPlace

ĎMy boss is away, so I can be honest about working here. Itís not what I want to do. Iíve been here for five years - Iím Polish and itís my first job in the UK - but itís not what I want at all. I want to join the MET Police. Iíve been studying really, really hard, and in two weeksí time, I find out if Iíve passed. I want to be the one wearing a uniform, instead of washing and drying other peopleís.í #ShowYourPlace

ĎThis is my first day here! Itís my boyfriendís shop and we only opened two days ago, and Iím going to be helping out. Itís been really fun! I never imagined doing this - I usually work as a product manager for a design company - but Iíve learned a lot so far. My dad is actually really into fishing, so heís really excited by it, and the customers all seem really nice. I donít know if they care about whether Iím a woman though. They seem more bothered about where the fish comes from.í #ShowYourPlace

ĎAs a hair stylist, your job is to make your client feel relaxed and comfortable. I trained at college in Johannesburg, and we did roleplays so that we knew how to avoid subjects like politics, or religion, or sexism when youíre talking to a client. Youíre not there to air your views, or win people over with your beliefs. So unless they bring up the subject, you donít talk about those things. Youíre there to give them a break. Itís their time. And sometimes that is hard - people will be talking and youíll disagree with them. I mean, Iím a gay woman, and sometimes people have said things while theyíre in my chair about gay people, and I just have toÖ I just have to make sure I donít take it to heart. People are moulded by certain events and experiences - I donít know what theyíve been through and they donít know what Iíve been through. Iím not phased by it.í #ShowYourPlace

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