Not what you think it would be.
If you’re a lipstick obsessive, like most of us at MC HQ, you’ve probably swiped on hundreds of lipstick shades during your lifetime. Summer calls for shades of coral, popping orange and neon pink, while winter conjures up a desire for deep burgundy, rich violet and red brick. But, if we were to ask you what you thought was the most popular colour of lipstick, we wouldn’t be surprised if you said a classic red. What is surprising is that it’s actually not. In fact, the most popular lipstick shade is so niche, it even come from a particular brand.