These are the 12 best pink lipsticks for all skin tones

Plus, the tips on how to choose one according to two experts

Best pink lipsticks - young women in front of mirror applying lipstick
(Image credit: Getty Images / royalty-free)

It's probably fair to say that Barbie and the subsequent Barbiecore trend well and truly reignited our love for all things pink—including pink lipstick. Of course, the shade never left many of our collections but it did make us fall back in love with old favourites, as well as inspire us to discover newbies. Guess what? We're still not bored of the colour. And just like red lipstick, it's one that'll be a constant no matter the make-up trend currently bombarding us on TikTok. 

But choosing the right pink lipstick for our skin tone can be a whole other challenge. And we get it, it can be overwhelming because there are so many brands, shades and finishes to choose from. That's why we've called in the help of two top make-up artists to help give up the low-down on all things pink lipstick. 

Swatches of the best pink lipsticks seen on Tori's arm

(Image credit: Tori Crowther)

How to choose the right pink lipstick for your skin tone? 

Choosing the right lipstick, especially when shopping online can feel like a gamble. And while there's also a little more room for error when shopping on your phone, rather than swatching it in store, with the help of expert advice, you'd be surprised by how less daunting it can be.

"People tend to be afraid or shy away from a pink lip," says Karl Hodson, national education and events manager for Laura Mercier. "This is mainly because people are not clear on what shade suits them best." Make-up artist Lisa Caldognetto echoes this: "if you think pink isn’t your colour, you probably have been using a shade that clashes with your undertone so it looks stark and doesn’t sit right."

The difficulty comes with the sheer number of pinks out there. That's why you should think about undertones. As a general rule of thumb, you can tell what undertone you are by looking at the veins on your wrist. "If they appear more blue, you have a cool undertone, if they appear more green, you have a warm undertone, and if you have a blue and green (or it's not clear) then you have a neutral undertone," Karl explains. 

"For those with warm skin tones, choose a yellow or peach base, as it softens the level of pink," Lisa explains. Whereas, "deeper with a warm skin tone looks great with a raspberry that has some depth; think almost a berry fuschia," she adds. Then cool and yellow-based skin tones look great in warmer shades like coral. And finally, "medium with an olive skin tone can wear most pink undertones, however a blue base could wash you out," explains Lisa.

Also consider the texture you're choosing, "a matte product is more densely pigmented so looks stronger whilst a sheer is softer," says Lisa.

The best pink lipsticks for all skin tones

1. Nars Matte Lipstick in Schiap

Nars Matte Lipstick in Schiap

(Image credit: Cult Beauty)

Nars Matte Lipstick in Schiap

Best classic, bright pink lipstick

Reasons to buy

+
Bright and bold for all skin tones 
+
Matte formula so stays on the lips well 

Reasons to avoid

-
Obviously not for you if you aren't here for a bold shade 

It wouldn't be a pink lipstick roundup without Nars in the shade Schiap; a vivid pink that lights up any make-up look. It's one of those rare vivid shades that looks fantastic on all skin tones. The trick? If you're worried about looking OTT, keep the rest of your make-up neutral and wear it with confidence. At first I was nervous about using such a bold shade, but I guarantee that once you apply this you'll find an occasion to wear it. It gave me such a confidence boost. Also top tip: bright lips always distract the eye - so if you're tired, a pop of colour is just what you need. 

2. Charlotte Tilbury Matte Revolution Lipstick in Gracefully Pink 

Charlotte Tilbury Matte Revolution Lipstick in Gracefully Pink

(Image credit: Charlotte Tilbury)

Charlotte Tilbury Matte Revolution Lipstick in Gracefully Pink

Best for a coral shade

Reasons to buy

+
Punchy hue
+
Particularly great for fair skin tones

Reasons to avoid

-
Can be drying if you have particularly dry lips 

Obviously Charlotte Tilbury knows how to make a punchy, memorable lipstick and that's exactly what Gracefully Pink (previously called Amazing Grace) is. This is one if you want something bold that'll withstand a busy day. The matte formula means that it stays put well, though this can mean it's a little drying for some. It's a lovely bright pink that works well with fair, cooler toned skin. 

3. Victoria Beckham Beauty Posh Lipstick in Pout

Victoria Beckham Beauty Posh Lipstick in Pout

(Image credit: Victoria Beckham Beauty)

Victoria Beckham Beauty Posh Lipstick in Pout

Best for everyday wear

Reasons to buy

+
Great for everyday wear 
+
The packaging is beautiful 
+
Particularly lovely on olive skin tones 

Reasons to avoid

-
Might be a little expensive for some  

Victoria Beckham has absolutely nailed her formulas, including the Posh Lipstick. The colour range is fantastic and the shades have great wear whilst being incredibly moisturising and comfortable on the lips, leaving a balmy (not glossy) finish. The comfy formula is housed in a stunning tortoiseshell bullet casing and is ideal for daily wear and can quickly become a signature lip. I have one of these in my handbag right now. 

4. MINA The Lipstick in Doll Pink 371 

MINA The Lipstick in Doll Pink 371

(Image credit: MINA)

MINA The Lipstick in Doll Pink 371

Best for vibrant occasions

Reasons to buy

+
Impressive pigment for all skin tones 
+
Vegan and cruelty-free 

Reasons to avoid

-
The colour does transfer so needs to be set in place 

The MINA The Lipstick in Doll Pink 371 stopped me in my tracks, it's so impressively vivid and bold—especially for its lower end price tag. Since it's more of a moisturising lip, the great news is that it won't dry your lips out, but the downside to this is that it's more likely to transfer when eating and drinking. For that reason, I'd recommend setting it in place if you've got a busy day ahead. It does stain well though so some translucent powder does the trick. 

5. MAC Satin Lipstick in Twig

MAC Satin Lipstick in Twig

(Image credit: MAC)

MAC Satin Lipstick in Twig

Best brown-pink

Reasons to buy

+
Works for many skin tones, particularly gorgeous on medium and deep skin
+
Comfy formula 

Reasons to avoid

-
Not the most long-lasting 

MAC knows how to create truly inclusive lipstick shades with plenty to choose from. But I particularly love the brand's Satin formula shade Twig, which is a muted brown-pink working beautifully on all skin tones from fair to deep. I'd say this is up there with Ruby Woo and Velvet Teddy as one of the brand's most wearable shades. 

6. e.l.f. O FACE Satin Lipstick in Pleased

e.l.f. O FACE Satin Lipstick in Pleased

(Image credit: E..L.F)

e.l.f. O FACE Satin Lipstick in Pleased

Best rosy hue

Reasons to buy

+
Lower end of the price range
+
Great for dry lips 
+
Beautiful on deep skin tones 

Reasons to avoid

-
None, we love this formula and shade

e.l.f. can easily rival its higher priced competitors and the O FACE Satin Lipstick is no different and is definitely one of the best e.l.f. products in the range. The shade Pleased is a rosy pink that looks lovely on all skin tones, particularly on deep skin tones. The formula contains jojoba oil and squalane making it an ideal formula if you, like me, have incredibly dry lips and find lipsticks can be a little irritating on the skin. 

7. ILIA Color Block Lipstick in Rosette 

ILIA Color Block Lipstick in Rosette

(Image credit: ILIA)

ILIA Color Block Lipstick in Rosette

Best for universal wear

Reasons to buy

+
Truly looks lovely on everyone 
+
Excellent colour pay-off 

Reasons to avoid

-
None, we really love this 

ILIA's shade Rosette deserves a rosette of its own because it's such a beautiful product. It's one of those shades that looks very different on various skin tones, which is why I think it's such a fantastic option, suiting so many people. It's a soft pink with cool undertones making it that "just right" kind of hue. The formula is creamy with great colour pay-off and the packaging is minimalist and elegant. 

8. Laura Mercier High Vibe Lip Color in Bliss 

Laura Mercier High Vibe Lip Color in Bliss

(Image credit: Laura Mercier)

Laura Mercier High Vibe Lip Color in Bliss

Best for a pigmented balm

Reasons to buy

+
Looks lovely on all skin tones, particularly medium skin tones 
+
Beautiful packaging 

Reasons to avoid

-
Not for someone who prefers a more subtle shade 

This feel like such a glam pink, described by the brand as a mauve pink, it's beautiful on all skin tones, particularly medium. For such a moisturising lip product, this formula lasts a surprisingly long time on the lips. It contains plenty of pigment to keep the lip colour staying strong while the inclusion of guava oil keeps lips feeling moisturised and comfortable. 

& Other Stories Lip Shine in Pink Devotion

(Image credit: & Other Stories)
Best for a glossy finish

Reasons to buy

+
Beautiful glossy finish
+
Great for dry lips 
+
Works on all skin tones 

Reasons to avoid

-
Packaging might be a little bit hard to open for some as it's lightweight and slightly slippy 

If you're not into high impact colour and instead want something ultra glossy and comfy with a hint of hue, then you'll adore this lipstick from & Other Stories. I think of this as a lipstick, gloss and balm all in one: giving the colour of a lipstick, finish of a gloss, and hydrating properties of a balm. It's totally universal giving a flush of colour and a whole lot of shine. 

10. Haus Labs Atomic Shake Long Lasting Liquid Lipstick in Rose Shine

Haus Labs Atomic Shake Long Lasting Liquid Lipstick in Rose Shine

(Image credit: Sephora UK)

Atomic Shake Long Lasting Liquid Lipstick in Rose Shine

Best for zero transfer

Reasons to buy

+
Incredibly long-lasting 

Reasons to avoid

-
The tube gets very messy 
-
The colour is completely different IRL than the photos online 

If you want to put your lipstick on and have it last all day (and we mean all day) then this is going to be your new bestie. It's an extremely liquid-y formula that, at first, I thought it going to act like a stain (not having much opaque pigment), but straight away I realised the colour pay-off was impressive, as was the finish. With one coat it shows off its full coverage colour and within a few seconds it dries down and doesn't budge. This one is extra special because unlike regular long-lasting formulas, this one is glossy and not matte. The shade Rose Shine is a beautiful warm pink that looks really lovely on all skin tones, particularly olive tones. 

11. Gen See Pick Me Up Lip Matte Lipstick in REVA 05

Gen See Pick Me Up Lip Matte Lipstick in REVA 05

(Image credit: Gen See)

Gen See Pick Me Up Lip Matte Lipstick in REVA 05

Best for a bold shade for dark skin tones

Reasons to buy

+
A beautiful bold pink for darker skin tones 
+
Matte formula that's comfortable to wear 

Reasons to avoid

-
Not for you if you don't want a bold colour, of course

Gen See definitely deserve more attention in the lipstick department because the range of shades is so fun. This shade REVA is bright and joyful and looks particularly great on deep-dark skin tones. It's one of the shades that definitely packs a punch but can absolutely be worn everyday and has the potential to become a pretty epic signature lip colour. Although the formula is matte, it feels lightweight and comfortable on the skin. 

Beauty Contributor

Tori is a freelance beauty journalist and contributor for Marie Claire. She has written for various titles, including Allure, Glamour, Elle, Refinery29, Brides, and more. Currently training to be a nail tech, Tori is a total nail enthusiast and always has time to talk all things nail art. When she’s not writing about beauty and testing products, Tori can be found walking her rescue dog Pip, drinking great coffee, and eating as many croissants as humanly possible.