Just because you have fair skin doesn't mean you can't get a summer glow
It’s tricky to find the best bronzer. A lot of factors have to be taken into account. Whether or not you want shimmer. Whether the shade will suit your skin tone. And your skin type – dry, combination or oily. All of these things will effect how your bronzer looks. For personalised bronzer recommendations, look no further than Powder.
Best bronzer for pale skin
You might think a bronzer on pale skin will look too garish. But, there’s a whole host of new products on the market that are catered for lighter skin tones. The key is to go no more than one or two shades darker than your natural complexion. You should also choose a formula with pink, peachy or golden undertones. The result? Skin that looks sun-kissed rather than an odd shade of orange.
Best bronzer for medium skin
For those of you with warmer skin tones you’re in luck, because you can choose to go subtle with your bronzer or really pack it on. Be ware of formulas that are too shimmery though .this can make your skin look washed out. So, if you want a touch of shimmer, make sure the particles are super fine. If you’ve got olive undertones, try copper shades. And if you’ve got yellow undertones, go with more golden and peachy options.
Best bronzer for darker skin
Deeper skin tones can benefit from the best bronzer too. Go for ones with reddish copper tones and gold-flecked brown formulas. They’ll illuminate your skin while giving it a subtle sculpt.
Speaking of sculpt, if your finding that your regular contour kit is too dark during winter, try adding a subtle contour with a light shade of bronzer. Find your perfect match here…

Bobbi Brown Bronzing Powder, £28.50, fabled.com
With 8 different shades on offer, this bronzing powder suits all skin tones from pale to deep.

Chanel Soleil Tan De Chanel Bronze Universel, £32, boots.com
This super subtle and creamy bronzer has just the right level of warmth to make it wearable on all skin tones. And because it’s buildable, you can get a slight glow or a full-on summer tan look.

Clarins Bronzing Duo SPF15 Mineral Powder Compact in 01 Light, £29, clarins.co.uk
Because this powder bronzer is two-toned it’s a cinch to blend the right shade for your skin tone. You can use either shade on their own so add a touch of warmth to your face or blend the two together.

Dior DiorSkin Nude Air Tan Powder, £35, John Lewis
You can afford to be heavy-handed with this little beauty. This bronzer has a slightly pinky undertone – as opposed to orange – so it imparts some healthy radiance as well as sun-touched colour.

Guerlain Terracotta Bronzing Powder, £36, John Lewis
If you love your skin to look matte, you’ll love this. It naturally reproduces varying shades of the sun and is enriched with moisturising active ingredients, so it doesn’t dry out your skin.

NARS Bronzing Powder, £28, Fabled.com
Diffused powders with golden shimmer create an all-over warmth or contour for the face perfect for creating or enhancing the look of tanned skin.

Tom Ford Bronzing Powder in Gold Dust Compact Size, £50, Selfridges
If you’re after a bronzer with a touch of shimmer you must try this one by Tom Ford. It not only looks beautiful lightly dusted over the cheekbones and the bridge of the nose, but it looks incredible over shoulders and shins too.