Athleisure beauty – What is it and why it’s great

Say hello to your new gym buddies.

Words by Lexxi Davis

The latest beauty innovation isn’t just a trend. It’s revolutionising the way we wear make-up, forever. Athleisure beauty is about to change up your whole make-up bag…

Over the last few years athleisure fashion has blown up. Thanks to the likes of Adidas and Nike pushing their cool, bright fitness ranges; that are FAR from the black leggings and grey t-shirt uniform of gym gear gone by.

As well as Beyonce’s Ivy Park collections with Topshop, even Free People have an activewear range. Work out gear has never looked so good.

So it only makes sense that your beauty should work as hard as your fitness-focused clothes do.

What does athleisure beauty mean?

Our skin completely changes when we’re working out. Pores open up, sweat comes out of them and it gets super heated. All of this is a nightmare when mixed with your usual face favorites. Athleisure beauty is all about working with your skin when you’re gyming it.

In it’s simplest form it’s the waterproof mascara’s and the sweat-resistant foundations. But new technology is advancing products way beyond what we’ve got in our current make-up bags.

It means that wearing make-up to the gym is finally no longer a should you/shouldn’t you debate. It’s about how are you adjusting your beauty routine around your workouts.

Don’t forget a cleanser for your post-exercise regime! This quiz will match you with the perfect cleanser…

What to get for your kit

Eyeko’s Sport Waterproof Mascara is our ultimate favourite for lucious lashes on the treadmill (minus the panda eyes at the end).

If you’re looking for a starter kit that’s got it all, Tarte have a handy gym bag of athleisure essentials for just £25, that includes a sweat-proof mascara, lip quenching lip balm, a highlighting moisuriser and make-up removing wipes.

Then there are the products that stop spots that come from excess sweat in workouts, like Superdrug’s Deep Action Spot Clearing Spray.

As well as magic creams that actually reduce redness after a particularly intense session (spin lovers listen up). SkinCeuticals Phyto Corrective Masque is actually proven to cool the skin by 2.8 degrees.

Plus, Clinique have recently released HydroBlur Pep Start, a lightweight matte moisturiser; for flushed gym skin that’s still sweating.

The future of make-up

According to a recent study by The NPD Group, the growing popularity of make-up for fitness has increased sales of prestige foundation by 11% and lip colour by 28%. So it looks like the trend is here to stay.

So Athleisure beauty is all about incorporating the right kind of products into your fitness routine. Say goodbye to post-gym blemishes and flushed gym skin. These products are about to change the way you wear make-up forever…

Reading now

Popular beauty stories