Jennifer Lawrence
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They say that blondes have more fun, but there’s nothing fun about brassy tones

They say that blondes have more fun, but there’’s nothing fun about dealing with brassy tones a few weeks after you’’ve forked out an absolute fortune on a full balayage – that’s where the best purple shampoo comes in. Considering peroxide-mania has no sign of slowing down, the only way to keep your hair colour in check is by washing it with a great purple shampoo. In fact, there’’s a few things you should consider before going lighter. Which is why we’’ve pulled together a list of everything you need to know before going blonde.

What is purple shampoo?

Think of the colour wheel from art lessons. Just like you would counteract ruddiness in your skin tones with a green colour corrector, that rule applies here as well. Why? Because they’’re opposite to each other on the colour wheel. Yellow and purple are also opposites on the colour wheel, so a cool toned violet shampoo will counteract any warm medallion tones that start to shine through dyed blonde or bleached hair after a while.

When you wash with this particular shade of shampoo, it deposits purple pigment into your hair, negating brassiness and brightening the silver tones throughout your hair. Purple shampoos are often called silver shampoos, and the two are pretty much the same – in fact, most products labelled ‘silver’ are actually purple in pigment. The best part? You only have to use it once or twice a week for maintenance. So one bottle will last you until you visit your hairstylist for a colour top up. Be careful not to let the shampoo sit on your hair for too long, or it’ll turn slightly violet – which actually looks pretty amazing.

We’ve pulled together the cream of the crop to help you find the best purple shampoo. And there’s something for everyone. Whether you’re looking for the best shampoo for dry hair or one that will give you more grit for styling. And that’s not all. We’ve also pulled together some natural options, so if you have a sensitive scalp, you’re in luck.

Best purple shampoo for blonde hair

Aveda Blue Malva Shampoo, £32.40, Fabled

A few weeks after you’ve been to the salon your hair can start looking a little worse for wear. But the best purple shampoo will keep the colour fresh in just about any blonde hair.A few weeks after you’ve been to the salon your hair can start looking a little worse for wear. But the best purple shampoo will keep the colour fresh in just about any blonde hair. Try Aveda’s Blue Malva shampoo to tone down any brassy shades or faded-ness, and restore your blonde hair to its full glory. It’s not the strongest of formulas and so isn’t too harsh on your hair, meaning you avoid damaging it in the long run.

Best purple shampoo for brassy hair

LUSH Daddy O Purple Shampoo, £12.25, lush.com

Brassy hair is the worst. When you’ve forked out goodness knows how much for a blonde ‘do, you want to keep it looking its best for as long as possible. For a fresh and uplifting choice, try Lush’s Daddy O purple shampoo, enriched with lemon for zingy-smelling hair. It will counter that brassiness that we so love to hate perfectly.

Best purple shampoo for platinum hair

Sachajuan Silver Shampoo, £20, Cult Beauty

If you’ve gone for platinum blonde à la Jennifer Lawrence or, more recently, Cara Delevingne, then no doubt you want to keep your hair’s silvery look fresh in between getting your roots done. Sachajuan’s Silver Shampoo not only works in the same way as your regular purple shampoo by neutralising brassiness, but it adds silver tones for the perfect peroxide blonde. An absolute must-buy if you’re all about the bleached look.

Scroll through our list to find the best purple shampoo for your bottle blonde.

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