Hair first fashion: 5 tricks to pump up the volume

Promotional feature with TONI&GUY Products

Voluminous hair is one of life’s little perks and armed with the right products, you can have it 24/7…

Getting your hair right is the best way to nail any look. That’s why TONI&GUY’s latest hair campaign #HairFirstFashion is asking women, just like us, to rethink our routines and let our hair do the talking. It’s the perfect starting point, so step back from the wardrobe, pump up the volume, then add the garms to suit your style.

Whether it’s a polished voluminous ponytail –perfect for the office or an evening out – or relaxed textured waves, which add an air of coolness to any summer ensemble, there’s no limit to brilliant hairstyles. From a complete style overhaul or a quick seasonal update, healthy hair that’s full of body and bounce is the key to nailing a fabulous outfit.

‘Hair is such an important feature, and sometimes I think my clients underestimate it,’ says Indira Schauwecker, Products Brand Ambassador at TONI&GUY. ‘But hair, whether you’re on the catwalk or not, is what frames your face, and it can be worked in so many different ways.’

TONI&GUY Volume 2

With Indira styling up many of the TONI&GUY hair looks during London Fashion Week, she understands the importance of getting lots of luscious volume into hair, and the flexibility that gives you to find a fashion look to complement it. Luckily, so many of the innovative TONI&GUY products are created with maximum lift in mind.

So, wave goodbye to dull locks and #BeatHairBoredom by taking note of Indira’s tips for more voluminous hair…

#1: Start it right
Make no mistake, you need a role-specific shampoo and conditioner that will prioritise and amplify volume. TONI&GUY Volume Addiction Shampoo is lightweight and nourishing – and it won’t weigh down fine hair.

#2: Condition with care
Don’t go for a full hair massage with your conditioner – unless you’ve just got back from a week of sun worshiping. Instead, apply TONI&GUY Volume Addiction Conditioner on mid-lengths and ends to encourage enviable fullness that lasts days and gives hair intense moisture and shine.

#3: Cheat natural volume
Prep hair volume en route to work with TONI&GUY Glamour 3D Volumiser. Simply spray it on dry hair, twist into a low chignon, then undo, giving it a lift at the roots using your fingers for a ‘I woke up like this’ look just before you descend to your desk.

#4: Add texture to the mix
Keep TONI&GUY Sea Salt Texturising Spray to hand and scrunch it through freshly washed damp hair to create luscious texture, like you’ve just stepped off the catwalk. Believe us: this stuff is good. Although it’s not officially a volumiser, it works brilliantly with the TONI&GUY Volume Addiction range – think beachy, tousled waves.

#5: Embrace mousse 
Using a volumising product when you blow dry is vital. Scrunch in a small pump of TONI&GUY Volume Plumping Mousse, then dry your hair upside down. Or lift it at the roots with your fingers, raising it away from the scalp to heat-lock in that lift.

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