Buy of the day | Marie Claire

Purity Organic Facial Moisturiser

£4.01

Much like organic food, switching to natural alternatives for your day-to- day beauty regime may sounds like a nice idea, but is often considered a far pricier option.

However, taking the chemical-free route doesn't have to mean breaking the bank, thanks to Purity Skincare. A brand new line of organic products, the collection is Ecocert certified with 98% of all ingredients boasting natural origin, and 82% coming directly from organic farming, but also comes at an affordable price point.

A less is more philosophy means fewer, but highly effective natural ingredients. The facial moisturiser, for example, combines skin-saving Shea butter, almond and coconut oils, alongside a high dose of Vitamin E. It not only feels lovely to apply, but has a fresh clean scent that natural beauty addicts won't be able to resist.

Review by Lucy Hutchings

Click to buy Purity Organic facial moisturiser