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Joico Color Endure Violet shampoo
£12.95
I am always intrigued to learn friends' ultimate beauty tips, and this one comes courtesy of my favourite bleached blonde.
A self-confessed dye addict, topping her list of colour-saving wonder products is Joico's Color Endure Violet Shampoo. Formulated for blonde or grey hair, apparenlty, its rich purple hue really does neutralise brassy tones, leaving light locks brighter than ever. Use in-between trips to the hairdresser, to keep your colour luscious for longer.
Review by Lucy Hutchings
Click to buy Joico Color Endure Violet shampoo
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