Buy of the day | Marie Claire

Madara cleanser, beauty, buy of the day, Marie Claire

£13.50

For city girls, a hard-working, effective cleanser is a key part of the beauty routine, since pollution and general grime can wreak havoc throughout the day. Mádara is the latest organic skincare line to come under our radar and the purifying foam cleanser is fast-becoming the brand’s hero product.

Mádara is the Latvian name for cleaver, a common wild flower that grows in the Baltic meadows, and a key ingredient of the eco range. We can’t think of a better way to counteract nasties than with a fragrant, meadow-inspired product.

Using a combination of calendula, chamomile and rose water, this foaming cleanser works wonders at gently lifting dirt from the skin, without overdrying, leaving you feeling as fresh as a… mádara!

Review by Kate Matharu

Click to buy Madara Purifying Foam Cleaner