Buy of the day | Marie Claire

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£52.50

You can't actually buy today's buy of the day today (try saying that quickly!), but I couldn't resist letting you in on the product that's got the beauty world buzzing.

Ten years in the making, and containing seven patents, Lancôme's Génifique Youth Activating Concentrate ushers in a new era in anti-ageing treatments. Using revolutionary new gene technology, Lancôme has pinpointed the proteins that typify a youthful complexion.

Utilising this revolutionary research, Génifique boosts these youth-associated proteins in the surface of the skin, giving it a more radiant, smooth and toned look, while dimishing the apperance of wrinkles.

It hits counters in March, which gives you plenty of time to use up your current crop of anti-ageing potions!

Review by Lucy Hutchings

Click to buy Lancome Youth Concentrate