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Marie Claire beauty news: Beauty buy of the day, New ID

Buy of the day

New Id Cosmetics I-Smoulder

£12.50

Smoky eyes look fabulous when you get it right, however, get it wrong and you can look like you've just been punched. If you find it all a bit of a challenge then help is at hand from New Id Cosmetics.


I-Smoulder is a unique pencil that has a twist-up tip at one end and a shadow at the other. Simply outline your peepers and then use the soft tip to smudge for sexy come-to-bed eyes. Start off lightly and then build up for a your perfect smoky look.


Available in Charcoal for a stronger, dramatic look or Ember for softer, shimmering peepers.

Review by Heather Campbell

Click to buy New Id Cosmetics I-Smoulder


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