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SK-II Airtouch Foundation, £85

SK-II Airtouch Foundation

£85

How do you apply your foundation? Sponge or fingers? Now there's another method to enter the equation.

Using a unique spray applicator, SK-II's brilliant new Airtouch Foundation delivers a fine mist of colour across the face; the longer your spray for, the denser the layer, meaning coverage is totally up to you, but somehow it looks believably natural no matter how much you apply. However, the really ingenious thing is the way the foundation only goes where it should do.

Nothing sticks to your clothes (even white T-shirts), nothing sticks to your hair and nothing sticks to your eye make-up, which, in a topsy-turvy turn of events, you have to apply first (omitting mascara, which comes later), along with blusher.

The new rules take a little getting used to, but once you've got the hang of it, you might never want to use another foundation again.

Review by Carla Bevan