Iconic beauty buys: The most purchased beauty products out there

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Discover our ten favourite best-selling beauty buys

We all have our favourites when it comes to beauty products, but some are so infamous that they’ve earned their reputation as some of the most iconic beauty buys, ever. All of them have numerous purchases worldwide, within mere minutes. And most of them have been in the beauty hall of fame for over 20 years.

While skincare is the predominant feature in this mix, hair and make-up is catered for too. So the next time you need to buy a moisturiser or under eye concealer, you may wan to consider getting one that’s been tried and tested over and over again. After all, there’s a reason why people keep going back for more.

We’ve rounded up some of the most iconic beauty buys that you just *have* to have if you call yourself a beauty addict. Scroll through our round up to discover our pick of the best – and find out how many are sold per minute…

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